Is your careers website attracting, or detracting, the right talent? Building a team that is well-suited to the needs of your business is essential to remain competitive in this ever-changing world. And one of the most successful methods to attract the right talent is creating and promoting your company's careers web pages.
Your careers website is the ideal platform to maximise your talent outreach by utilising storytelling, content creation and authentic insights into what it's like working in your business. This builds trust and credibility with potential employees.
At Belong Creative, we provide award-winning, strategic-led content creation along with best-practice, career page strategies. Enhance your talent attraction outcomes for the future. Call us today! Or read on for more information on how to create a leading careers website.
Careers Web Page Elements
Outline your organisation's core values, vision and purpose to help candidates align with their own personal values and ambitions.
Mention the geographical scope of your company and any global presence.
Describe the diverse areas of your business. Share what your various departments or teams deliver and the typical type of roles available.
Showcase your work culture and environment and how you bring your values to life through captivating and authentic people stories. Consider an engaging mixture of short and long, written-form stories, as well as photos and videos.
Outline any perks, discounts or benefits available. Highlight anything unique or benefits you offer that are above and beyond industry standards.
Provide detail on the learning and development opportunities at your organisation. Initiatives such as professional training courses, secondments, promotions and mentoring programs help candidates see themselves growing with you.
Provide testimonies from current leaders and employees. Align these with your strategic Employee Value Proposition to draw attention to what sets you apart as an employer.
Explain the process for submitting applications and the time frame for responses. Include FAQs to help candidates feel more comfortable about how it will work.
Ensure you include easy ways for candidates to follow your employer brand on socials and via job alerts.
At Belong Creative we help businesses craft well-designed careers pages to attract and engage the right talent.
We provide the following services to bring your careers web pages to life in a compelling way;
1. Sitemap development
2. EVP integration
3. Content creation such as videography, photography and employee stories
4. Copywriting
5. Wireframing
6. Web Design
7. Digital asset creation; banners, icons and imagery
What our clients say
I’ve worked with Belong Creative for a number of years now. The team have provided support with various employer branding projects for Toll Group including employee story videos; photography; copywriting; website design (wireframes); EVP development and developing our employer brand guidelines and recruitment marketing templates. It is always a pleasure dealing with the team at Belong Creative. They’re responsive, flexible and provide invaluable expertise to the work that we do in the Talent Acquisition team. I’d happily recommend them and look forward to continuing the partnership.
Belong Creative delivered a well-researched and articulated EVP for Roche Pharmaceuticals. It aligned with our global framework while bringing to life our unique local attributes with genuine heart. The creative content was produced to a high standard and the whole project managed with flexibility, expertise and commitment towards creating a great result.
Our new EVP is an authentic and engaging proposition for potential employees and a source of pride for our existing employees. Belong Creative have been a fantastic partner in designing and delivering our EVP on time and budget. More importantly their approach allowed us to create a value proposition that has captured the essence of BAI and why it is a great place to work. It is wonderful to see how proud the employees in the EVP project are of their images and stories being used to promote the company.
Creating a successful employer branding strategy will make a direct, positive impact. It will help you to find, engage, and maintain the most talented individuals for your business. An influential employer brand is essential for success - contact us and let us help you shape your narrative!
A well constructed, designed and written careers website is a powerful tool to attract a more suitable pool of prospective employees for your organisation.
Belong Creative helps effectively generate the essential elements of your website's career pages. To learn more, get in touch with one of our digital specialists today!