{ "componentChunkName": "component---src-templates-services-jsx", "path": "/strategy/research-for-approval/", "result": {"data":{"prismicService":{"id":"e4e6120d-c0bb-50fc-a9d2-09a6aa79c534","uid":"research-for-approval","prismicId":"amqb_BIAACgA6Rdh","data":{"indexed":false,"title":{"text":"Research"},"category":{"uid":"strategy","type":"service_category"},"meta_title":{"text":"Brand & Market Research Agency | Belong Creative"},"meta_description":{"text":"Belong Creative is a brand and market research agency. We uncover what your customers and market really value, so your brand decisions are led by evidence. Talk to us."},"open_graph_image":{"url":null},"schema":{"text":"{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Service\",\"name\":\"Research\",\"serviceType\":\"Brand and market research\",\"provider\":{\"@type\":\"Organization\",\"name\":\"Belong Creative\"},\"url\":\"https://belongcreative.com.au/strategy/research/\"},{\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https://belongcreative.com.au/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Strategy\",\"item\":\"https://belongcreative.com.au/strategy/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Research\",\"item\":\"https://belongcreative.com.au/strategy/research/\"}]},{\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What does a market research agency do?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A market research agency gathers evidence about your customers, competitors and market through surveys, interviews and analysis, then turns it into insight you can act on.\"}},{\"@type\":\"Question\",\"name\":\"What is the difference between market research and customer research?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Market research looks at the whole market - demand, competitors and trends. Customer research focuses on the people you serve, what they value and why they choose you.\"}},{\"@type\":\"Question\",\"name\":\"Why start a brand project with research?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Because research replaces assumptions with evidence. It uncovers what customers really value, so your positioning, value proposition and messaging are built on solid ground.\"}}]}]}"},"body":[{"slice_type":"heading","id":"c4f1ff9d-5f17-5fef-91ca-2deff395fa42","primary":{"title":{"text":"Market research agency","html":"

Market research agency

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Brand and market research that replaces assumptions with evidence, for mid-size businesses.

"},"description":{"html":"

Research is where a strong brand starts. Belong Creative is a brand and market research agency that uncovers what your customers, competitors and market really value, so every brand decision is led by evidence, not assumption.

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Brand and market research uncovers what your customers and market really value. At Belong Creative we turn that evidence into the insight your positioning and value proposition are built on.

Key takeaways
Frequently asked questions
What does a market research agency do?

A market research agency gathers evidence about your customers, competitors and market through surveys, interviews and analysis, then turns it into insight you can act on.

What is the difference between market research and customer research?

Market research looks at the whole market - demand, competitors and trends. Customer research focuses on the people you serve, what they value and why they choose you.

Why start a brand project with research?

Because research replaces assumptions with evidence. It uncovers what customers really value, so your positioning, value proposition and messaging are built on solid ground.

Explore our customer value propositions, brand strategy and wider strategy services.

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One of the best ways to understand how your target audience thinks and feels is through qualitative research. Through interviews or focus groups, our research consultants collect and analyse the collective experiences of your target audience. We dig in and get to the emotional 'why' of what they value about you as a business, brand or employer. As a third party, we conduct these services anonymously which allows people to open up and be very honest about their opinions, views and experiences. With these rich insights we can now define a brand strategy that appeals to the right people.

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The better the questions, the better the insights to drive your brand and marketing decisions.

","text":"The better the questions, the better the insights to drive your brand and marketing decisions."},"author":{"text":""},"role":{"html":""},"image":{"alt":"Our research tools include workshops, focus groups, interviews, desktop reviews, and surveys, in order to create your unique brand story and foster audience belonging.\n","dimensions":{"height":1847,"width":2806},"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5192878338278932,"src":"/static/3f9676077b615b86fb19586c6a4d9543/69755/b7042f12-8885-4f45-983c-b699dc3dd098_ISPT%2Bimages2.jpg","srcSet":"/static/3f9676077b615b86fb19586c6a4d9543/49b36/b7042f12-8885-4f45-983c-b699dc3dd098_ISPT%2Bimages2.jpg 512w,\n/static/3f9676077b615b86fb19586c6a4d9543/16310/b7042f12-8885-4f45-983c-b699dc3dd098_ISPT%2Bimages2.jpg 1024w,\n/static/3f9676077b615b86fb19586c6a4d9543/69755/b7042f12-8885-4f45-983c-b699dc3dd098_ISPT%2Bimages2.jpg 2048w,\n/static/3f9676077b615b86fb19586c6a4d9543/eb03e/b7042f12-8885-4f45-983c-b699dc3dd098_ISPT%2Bimages2.jpg 2806w","srcWebp":"/static/3f9676077b615b86fb19586c6a4d9543/96ec1/b7042f12-8885-4f45-983c-b699dc3dd098_ISPT%2Bimages2.webp","srcSetWebp":"/static/3f9676077b615b86fb19586c6a4d9543/a3e81/b7042f12-8885-4f45-983c-b699dc3dd098_ISPT%2Bimages2.webp 512w,\n/static/3f9676077b615b86fb19586c6a4d9543/cc834/b7042f12-8885-4f45-983c-b699dc3dd098_ISPT%2Bimages2.webp 1024w,\n/static/3f9676077b615b86fb19586c6a4d9543/96ec1/b7042f12-8885-4f45-983c-b699dc3dd098_ISPT%2Bimages2.webp 2048w,\n/static/3f9676077b615b86fb19586c6a4d9543/34c18/b7042f12-8885-4f45-983c-b699dc3dd098_ISPT%2Bimages2.webp 2806w","sizes":"(max-width: 2048px) 100vw, 2048px"}}}}}},{"slice_type":"featured_content","id":"4b165e47-ea91-509f-b7ff-1853e0ba6929","items":[{"title":{"text":"QUANTITATIVE RESEARCH"},"subtitle":{"text":"Quantitative research helps you statistically validate insights over a wider audience."},"link":{"text":""},"link_url":{"url":""},"description":{"html":"

As opposed to qualitative, quantitative research is based on numbers. It's a form of research that allows us to validate certain theories or insights and find patterns across a wider audience. From a brand point of view, we look to understand rankings of what matters most. And that is likely to differ across the various segments of your audience. Analysis by segment is a powerful way to determine what to dial up or down in terms of your value proposition messaging depending on who you are communicating with. Remember, when customers or employees feel you're sharing messaging that is relevant to them and their values - the more they want to belong to your brand.

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There's no point creating a brand in a bubble because it has to thrive out there in the real world. That's why it is critical to seek external evidence as much as internal. Prospective customers and potential employees have obstacles or misperceptions about your business. Knowing what they are means you can control the narrative and start shifting hearts and minds. Competitors may be weak in an area you can own or even dominate. Without researching the external landscape your brand will be hamstrung even before it hits the market.

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In the fast-paced and highly competitive world of business today, sourcing and retaining the best talent is vital for an organisation's prosperity. With the employment rate in Australia at an all time high, it’s a candidate-driven-market, so companies are battling to attract and retain the skilled and qualified professionals they need more than ever before.

"},"thumbnail":{"alt":"Developing an EVP, informed by employee and market research, ensures that your ‘people promise’ is authentic, relatable, and differentiating.","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5179640718562875,"src":"/static/a11ef683680d6d073e168b469133ee20/47498/3378cdb4-d5b7-4be0-80e1-20771b6a35ad_Roche%2Bimages3.jpg","srcSet":"/static/a11ef683680d6d073e168b469133ee20/cf654/3378cdb4-d5b7-4be0-80e1-20771b6a35ad_Roche%2Bimages3.jpg 507w,\n/static/a11ef683680d6d073e168b469133ee20/53d19/3378cdb4-d5b7-4be0-80e1-20771b6a35ad_Roche%2Bimages3.jpg 1014w,\n/static/a11ef683680d6d073e168b469133ee20/47498/3378cdb4-d5b7-4be0-80e1-20771b6a35ad_Roche%2Bimages3.jpg 1200w","srcWebp":"/static/a11ef683680d6d073e168b469133ee20/99238/3378cdb4-d5b7-4be0-80e1-20771b6a35ad_Roche%2Bimages3.webp","srcSetWebp":"/static/a11ef683680d6d073e168b469133ee20/64d55/3378cdb4-d5b7-4be0-80e1-20771b6a35ad_Roche%2Bimages3.webp 507w,\n/static/a11ef683680d6d073e168b469133ee20/43d88/3378cdb4-d5b7-4be0-80e1-20771b6a35ad_Roche%2Bimages3.webp 1014w,\n/static/a11ef683680d6d073e168b469133ee20/99238/3378cdb4-d5b7-4be0-80e1-20771b6a35ad_Roche%2Bimages3.webp 1200w","sizes":"(max-width: 1200px) 100vw, 1200px"}}}}}}}},{"article":{"id":"ZfkthRIAAEqhcrcC","uid":"internal-communications-during-organisational-change","slug":"internal-communications-during-organisational-change-strategies-for-success","url":"/insights/undefined/internal-communications-during-organisational-change","document":{"id":"b591c6d3-d10c-59b2-9125-9c3394db2ff3","uid":"internal-communications-during-organisational-change","last_publication_date":"8 Jan","data":{"article_category":{"uid":"internal-communications"},"title":{"text":"Internal Communications During Organisational Change: Strategies for Success"},"category":"Internal Communication","description":{"html":"

Change is an inevitable part of any organisation. Whether it occurs due to managerial, process, service or product improvements, changes help businesses to adapt to fluxing environmental forces. 

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How do you inspire, motivate and educate your employees? Engaging your employees is a necessary and powerful action required in every organisation. Indeed without employee engagement, organisations may experience a loss of productivity and profits.

"},"thumbnail":{"alt":null,"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/2c7c11d9a2c44824a157942817cbeb27/fbd99/baa40830-e5ec-47a9-867b-0e990c205b11_LawPartners%2BTVC_IH_0536.jpg","srcSet":"/static/2c7c11d9a2c44824a157942817cbeb27/cf654/baa40830-e5ec-47a9-867b-0e990c205b11_LawPartners%2BTVC_IH_0536.jpg 507w,\n/static/2c7c11d9a2c44824a157942817cbeb27/53d19/baa40830-e5ec-47a9-867b-0e990c205b11_LawPartners%2BTVC_IH_0536.jpg 1014w,\n/static/2c7c11d9a2c44824a157942817cbeb27/fbd99/baa40830-e5ec-47a9-867b-0e990c205b11_LawPartners%2BTVC_IH_0536.jpg 2028w,\n/static/2c7c11d9a2c44824a157942817cbeb27/95b04/baa40830-e5ec-47a9-867b-0e990c205b11_LawPartners%2BTVC_IH_0536.jpg 3042w,\n/static/2c7c11d9a2c44824a157942817cbeb27/54bf4/baa40830-e5ec-47a9-867b-0e990c205b11_LawPartners%2BTVC_IH_0536.jpg 4056w,\n/static/2c7c11d9a2c44824a157942817cbeb27/21d0b/baa40830-e5ec-47a9-867b-0e990c205b11_LawPartners%2BTVC_IH_0536.jpg 5184w","srcWebp":"/static/2c7c11d9a2c44824a157942817cbeb27/e377d/baa40830-e5ec-47a9-867b-0e990c205b11_LawPartners%2BTVC_IH_0536.webp","srcSetWebp":"/static/2c7c11d9a2c44824a157942817cbeb27/64d55/baa40830-e5ec-47a9-867b-0e990c205b11_LawPartners%2BTVC_IH_0536.webp 507w,\n/static/2c7c11d9a2c44824a157942817cbeb27/43d88/baa40830-e5ec-47a9-867b-0e990c205b11_LawPartners%2BTVC_IH_0536.webp 1014w,\n/static/2c7c11d9a2c44824a157942817cbeb27/e377d/baa40830-e5ec-47a9-867b-0e990c205b11_LawPartners%2BTVC_IH_0536.webp 2028w,\n/static/2c7c11d9a2c44824a157942817cbeb27/7cdb6/baa40830-e5ec-47a9-867b-0e990c205b11_LawPartners%2BTVC_IH_0536.webp 3042w,\n/static/2c7c11d9a2c44824a157942817cbeb27/1321c/baa40830-e5ec-47a9-867b-0e990c205b11_LawPartners%2BTVC_IH_0536.webp 4056w,\n/static/2c7c11d9a2c44824a157942817cbeb27/5e947/baa40830-e5ec-47a9-867b-0e990c205b11_LawPartners%2BTVC_IH_0536.webp 5184w","sizes":"(max-width: 2028px) 100vw, 2028px"}}}}}}}}]},{"slice_type":"quick_links","id":"6b1b664f-733f-5d9c-8df3-48324679fdf1","primary":{"title":{"text":"Other services"}},"items":[{"icon":"Comm-Strategy","text":"Learn more","style":"Tertiary","link":{"url":"/strategy/communications-strategy"},"title":{"text":"Communications Strategy"},"description":{"text":"Develop a smart plan that integrates audience, channels and tactics to crush your marketing goals."}},{"icon":"Advertising-Campaign","text":"Learn more","style":"Tertiary","link":{"url":"/strategy/advertising-campaigns"},"title":{"text":"Advertising Campaigns"},"description":{"text":"We're 'big idea' creators. Let's take your brand to the next level with creative advertising."}},{"icon":"Belong","text":"Learn more","style":"Tertiary","link":{"url":"/strategy/customer-value-propositions"},"title":{"text":"Customer Value Propositions (CVP)"},"description":{"text":"Position your brand for success with a strategic-led heart; your CVP."}},{"icon":"EVP","text":"Learn more","style":"Tertiary","link":{"url":"/strategy/employee-value-propositions"},"title":{"text":"Employee Value Propositions (EVP)"},"description":{"text":"Attract, engage and retain the right employees with your unique EVP."}},{"icon":"Get-in-Touch","text":"Let's connect","style":"Secondary","link":{"url":"/contact-us"},"title":{"text":"Get in touch"},"description":{"text":"Need a trusted strategic partner? We'd love to help you create belonging for your brand. "}}]}]}}},"pageContext":{"uid":"research-for-approval"}}, "staticQueryHashes": ["2141701326","2306499438","2595101996","293496139","3489720869","3587799527","3611994492","982204991"]}