{
    "componentChunkName": "component---src-templates-services-jsx",
    "path": "/strategy/cvp-for-approval/",
    "result": {"data":{"prismicService":{"id":"640c6eca-a2f8-54aa-88af-1da2424aa371","uid":"cvp-for-approval","prismicId":"amPciRIAADMANwSU","data":{"indexed":false,"title":{"text":"Value proposition development"},"category":{"uid":"strategy","type":"service_category"},"meta_title":{"text":"Value Proposition Development (CVP) | Belong Creative"},"meta_description":{"text":"A value proposition tells customers why to choose you. Belong Creative builds research-led CVPs that lift acquisition by up to 40%. Talk to us."},"open_graph_image":{"url":null},"schema":{"text":"{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Service\",\"name\":\"Customer Value Proposition Development\",\"serviceType\":\"Value proposition development\",\"provider\":{\"@type\":\"Organization\",\"name\":\"Belong Creative\"},\"url\":\"https://belongcreative.com.au/strategy/customer-value-propositions/\"},{\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is a value proposition?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A clear statement of the value you deliver, who for, and why it's better than the alternatives - the promise that makes customers choose you.\"}},{\"@type\":\"Question\",\"name\":\"What's the difference between a value proposition and a CVP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A CVP (customer value proposition) is a value proposition written specifically for your customers, built from customer research.\"}},{\"@type\":\"Question\",\"name\":\"How do you develop a value proposition?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Research what customers value, find the gaps versus competitors, define it, build the messaging, then activate it.\"}},{\"@type\":\"Question\",\"name\":\"What makes a value proposition effective?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It's authentic, relevant and differentiating - you can deliver it, it resonates with your ideal customers, and it sets you apart.\"}}]}]}"},"body":[{"slice_type":"heading","id":"93c183ba-b4ec-5047-8bd1-0d3268b08eb7","primary":{"title":{"text":"Value proposition development","html":"<h1>Value proposition development</h1>"},"subtitle":{"text":"Research-led value propositions that lift acquisition by up to 40% and conversion by up to 30%, and make the right customers choose you.","html":"<h1>Research-led value propositions that lift acquisition by up to 40% and conversion by up to 30%, and make the right customers choose you.</h1>"},"description":{"html":"<p>A value proposition is a clear statement of why customers should choose you - the value you deliver, who it&#39;s for, and why it beats the alternatives. Belong Creative builds research-led customer value propositions (CVPs) that make the right customers choose you, buy sooner and stay longer.</p>"}}},{"slice_type":"images","id":"6b605d10-c0e2-5cea-aa77-28a5d7c457bb","primary":{"display":"Mosaic"},"items":[{"image":{"alt":null,"url":"https://images.prismic.io/belong-creative/c5277ea6-0f92-43d3-89de-15bd0791fafa_LawPartners+images1.jpg?auto=format%2Ccompress&rect=0%2C0%2C5000%2C3292&w=5000&h=3292","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5180265654648957,"src":"/static/33a0ebc61ca3eb86d6746b3ead8f94d7/3340d/c5277ea6-0f92-43d3-89de-15bd0791fafa_LawPartners%2Bimages1.jpg","srcSet":"/static/33a0ebc61ca3eb86d6746b3ead8f94d7/14b42/c5277ea6-0f92-43d3-89de-15bd0791fafa_LawPartners%2Bimages1.jpg 800w,\n/static/33a0ebc61ca3eb86d6746b3ead8f94d7/0e329/c5277ea6-0f92-43d3-89de-15bd0791fafa_LawPartners%2Bimages1.jpg 1600w,\n/static/33a0ebc61ca3eb86d6746b3ead8f94d7/3340d/c5277ea6-0f92-43d3-89de-15bd0791fafa_LawPartners%2Bimages1.jpg 3200w,\n/static/33a0ebc61ca3eb86d6746b3ead8f94d7/7dcc1/c5277ea6-0f92-43d3-89de-15bd0791fafa_LawPartners%2Bimages1.jpg 4800w,\n/static/33a0ebc61ca3eb86d6746b3ead8f94d7/a9b2a/c5277ea6-0f92-43d3-89de-15bd0791fafa_LawPartners%2Bimages1.jpg 5000w","srcWebp":"/static/33a0ebc61ca3eb86d6746b3ead8f94d7/f9eef/c5277ea6-0f92-43d3-89de-15bd0791fafa_LawPartners%2Bimages1.webp","srcSetWebp":"/static/33a0ebc61ca3eb86d6746b3ead8f94d7/58556/c5277ea6-0f92-43d3-89de-15bd0791fafa_LawPartners%2Bimages1.webp 800w,\n/static/33a0ebc61ca3eb86d6746b3ead8f94d7/7c22d/c5277ea6-0f92-43d3-89de-15bd0791fafa_LawPartners%2Bimages1.webp 1600w,\n/static/33a0ebc61ca3eb86d6746b3ead8f94d7/f9eef/c5277ea6-0f92-43d3-89de-15bd0791fafa_LawPartners%2Bimages1.webp 3200w,\n/static/33a0ebc61ca3eb86d6746b3ead8f94d7/68679/c5277ea6-0f92-43d3-89de-15bd0791fafa_LawPartners%2Bimages1.webp 4800w,\n/static/33a0ebc61ca3eb86d6746b3ead8f94d7/aa9e7/c5277ea6-0f92-43d3-89de-15bd0791fafa_LawPartners%2Bimages1.webp 5000w","sizes":"(max-width: 3200px) 100vw, 3200px"}}}}},{"image":{"alt":null,"url":"https://images.prismic.io/belong-creative/lAlMArucqIckXOr2_cvp-hero2.jpg?auto=format%2Ccompress","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5180265654648957,"src":"/static/0e7348f3bdfead5dd7172953e5d0d09a/47498/lAlMArucqIckXOr2_cvp-hero2.jpg","srcSet":"/static/0e7348f3bdfead5dd7172953e5d0d09a/14b42/lAlMArucqIckXOr2_cvp-hero2.jpg 800w,\n/static/0e7348f3bdfead5dd7172953e5d0d09a/47498/lAlMArucqIckXOr2_cvp-hero2.jpg 1200w","srcWebp":"/static/0e7348f3bdfead5dd7172953e5d0d09a/99238/lAlMArucqIckXOr2_cvp-hero2.webp","srcSetWebp":"/static/0e7348f3bdfead5dd7172953e5d0d09a/58556/lAlMArucqIckXOr2_cvp-hero2.webp 800w,\n/static/0e7348f3bdfead5dd7172953e5d0d09a/99238/lAlMArucqIckXOr2_cvp-hero2.webp 1200w","sizes":"(max-width: 1200px) 100vw, 1200px"}}}}}]},{"slice_type":"text","id":"9f062fc9-2f7e-5871-882d-fdae96903777","primary":{"text":{"html":"<p>Your<a target=\"_blank\" rel=\"noopener\" href=\"https://belongcreative.com.au/insights/customer-value-proposition\"> Customer Value Proposition</a> lives in the hearts and minds of your customers, prospects and people who come in contact with your brand. It&#39;s what they think it is, not you! However, you can influence their perceptions through compelling messaging, visuals and storytelling. The strongest CVPs are the most human and leverage authenticity in a strategic way across your customer <a target=\"_blank\" rel=\"noopener\" href=\"https://belongcreative.com.au/strategy/communications-strategy\">communication</a> channels. <strong>More importantly, your CVP becomes the strategic foundation that informs your <a target=\"_blank\" rel=\"noopener\" href=\"https://belongcreative.com.au/branding\">Corporate Branding</a>. </strong>A well-considered CVP is designed to support your business objectives which in turn drives sustainable growth. So the question is: are you controlling the narrative?</p><h2>Key takeaways</h2><ul><li>Your value proposition is your &quot;why choose you&quot; - authentic, relevant, differentiating.</li><li>Built from customer research, not leadership assumptions.</li><li>A proven 4-phase, 12-step process: evaluate (research), calibrate (strategy), create (design) and activate (deploy and measure).</li><li>Real impact: up to 40% higher acquisition and 30% higher conversion (recent Belong Creative client results post-launch).</li><li>15+ years, 50+ clients, 14+ industries.</li></ul><h2>Frequently asked questions</h2><h3>What is a value proposition?</h3><p>A clear statement of the value you deliver, who it&#39;s for, and why it&#39;s better than the alternatives - the promise that makes customers choose you.</p><h3>What&#39;s the difference between a value proposition and a CVP?</h3><p>A CVP (customer value proposition) is a value proposition written specifically for your customers, built from customer research.</p><h3>How do you develop a value proposition?</h3><p>Research what customers value, find the gaps versus competitors, define it (authentic, relevant, differentiating), build the messaging, then activate it - our 4-phase process: evaluate, calibrate, create, activate.</p><h3>What makes a value proposition effective?</h3><p>It&#39;s authentic (you can deliver it), relevant (resonates with your ideal customers) and differentiating (sets you apart).</p>"}}},{"slice_type":"featured_content","id":"51cd9077-c678-51cf-99ab-82760a3aca26","items":[{"title":{"text":""},"subtitle":{"text":"Ready to transform how customers see your company, increase acquisition by up to 34%, and engage the right customers to stay longer?"},"link":{"text":"Book your CVP discovery session"},"link_url":{"url":"/contact-us"},"description":{"html":"<p>Get access to our strategic CVP framework and discover the proven way to transform your customer acquisition. </p>"},"thumbnail":{"alt":"Magnetic Brand Builder™ Process","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1,"src":"/static/793a5c92addbd33199d2aad5244430f5/54967/aMTo1GGNHVfTPMEy_MBBPhasesGraphicALLBrands.png","srcSet":"/static/793a5c92addbd33199d2aad5244430f5/ce95f/aMTo1GGNHVfTPMEy_MBBPhasesGraphicALLBrands.png 507w,\n/static/793a5c92addbd33199d2aad5244430f5/8e204/aMTo1GGNHVfTPMEy_MBBPhasesGraphicALLBrands.png 1014w,\n/static/793a5c92addbd33199d2aad5244430f5/54967/aMTo1GGNHVfTPMEy_MBBPhasesGraphicALLBrands.png 1400w","srcWebp":"/static/793a5c92addbd33199d2aad5244430f5/9592d/aMTo1GGNHVfTPMEy_MBBPhasesGraphicALLBrands.webp","srcSetWebp":"/static/793a5c92addbd33199d2aad5244430f5/64d55/aMTo1GGNHVfTPMEy_MBBPhasesGraphicALLBrands.webp 507w,\n/static/793a5c92addbd33199d2aad5244430f5/43d88/aMTo1GGNHVfTPMEy_MBBPhasesGraphicALLBrands.webp 1014w,\n/static/793a5c92addbd33199d2aad5244430f5/9592d/aMTo1GGNHVfTPMEy_MBBPhasesGraphicALLBrands.webp 1400w","sizes":"(max-width: 1400px) 100vw, 1400px"}}}}}]},{"slice_type":"featured_content","id":"2101d0a1-8ea7-5a54-9fc5-68320a9ad19c","items":[{"title":{"text":"CVP PROCESS"},"subtitle":{"text":"Build an authentic CVP through a proven, end-to-end process."},"link":{"text":""},"link_url":{"url":""},"description":{"html":"<p>Our end-to-end, strategic <a target=\"_blank\" rel=\"noopener\" href=\"https://belongcreative.com.au/magnetic-brandfit-discovery-session\">Magnetic Brand Builder™</a> process is designed to help Business Leaders, Brand Managers and Marketing Professionals who may be struggling to attract and retain customers because of an unclear, or outdated value proposition and/or sub-optimal brand reputation. Our proven framework works from the ground up to build a data-led <a target=\"_blank\" rel=\"noopener\" href=\"https://belongcreative.com.au/insights/customer-value-proposition\">Customer Value Proposition</a> and then craft and activate compelling brand messaging and design. The phases also work individually, so you can align wherever you are on your customer experience journey.</p><p>Optimised for over 15 years, our CVP development process has delivered superior results for market-leading brands across 14+ industries.</p>"},"thumbnail":{"alt":"Global Brand Strategy | Belong Creative","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5179640718562875,"src":"/static/f53776aea24d575a5544d97397d53d1d/f2e3f/80c6b5e9-fe15-4ea0-a168-2486aa7735e9_CXC%2Bimages2.jpg","srcSet":"/static/f53776aea24d575a5544d97397d53d1d/cf654/80c6b5e9-fe15-4ea0-a168-2486aa7735e9_CXC%2Bimages2.jpg 507w,\n/static/f53776aea24d575a5544d97397d53d1d/53d19/80c6b5e9-fe15-4ea0-a168-2486aa7735e9_CXC%2Bimages2.jpg 1014w,\n/static/f53776aea24d575a5544d97397d53d1d/f2e3f/80c6b5e9-fe15-4ea0-a168-2486aa7735e9_CXC%2Bimages2.jpg 1400w","srcWebp":"/static/f53776aea24d575a5544d97397d53d1d/9592d/80c6b5e9-fe15-4ea0-a168-2486aa7735e9_CXC%2Bimages2.webp","srcSetWebp":"/static/f53776aea24d575a5544d97397d53d1d/64d55/80c6b5e9-fe15-4ea0-a168-2486aa7735e9_CXC%2Bimages2.webp 507w,\n/static/f53776aea24d575a5544d97397d53d1d/43d88/80c6b5e9-fe15-4ea0-a168-2486aa7735e9_CXC%2Bimages2.webp 1014w,\n/static/f53776aea24d575a5544d97397d53d1d/9592d/80c6b5e9-fe15-4ea0-a168-2486aa7735e9_CXC%2Bimages2.webp 1400w","sizes":"(max-width: 1400px) 100vw, 1400px"}}}}},{"title":{"text":"CVP BENEFITS"},"subtitle":{"text":"Boost acquisition, engagement and advocacy."},"link":{"text":""},"link_url":{"url":""},"description":{"html":"<p>A strategic CVP can help drive business performance, improving acquisition, loyalty, retention and advocacy. The research is clear:</p><ul><li>McKinsey found that a strong CVP can increase customer acquisition rates by up to 34% (McKinsey &amp; Company).</li><li>Bain &amp; Company reports that organisations with a clear CVP reduce customer acquisition costs by as much as 24% (Bain &amp; Company).</li><li>Forrester Research shows that a well-articulated CVP can boost customer lifetime value by up to 67% (Forrester).</li><li>Nielsen, via Harvard Business Review, highlights that brands with strong value propositions enjoy customer retention improvements of 20-30% and advocacy increases of up to 71% (<a target=\"_blank\" rel=\"noopener\" href=\"https://hbr.org/2016/09/the-elements-of-value?utm_source=chatgpt.com\">Harvard Business Review</a>).</li></ul>"},"thumbnail":{"alt":"Brand Design | Belong Creative","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5179640718562875,"src":"/static/a9f4412eceaf259103b938ae03ea5022/f2e3f/62c5e1d0-7df9-4138-9546-86d9b7f4f69c_Carrera%2Bimages3.jpg","srcSet":"/static/a9f4412eceaf259103b938ae03ea5022/cf654/62c5e1d0-7df9-4138-9546-86d9b7f4f69c_Carrera%2Bimages3.jpg 507w,\n/static/a9f4412eceaf259103b938ae03ea5022/53d19/62c5e1d0-7df9-4138-9546-86d9b7f4f69c_Carrera%2Bimages3.jpg 1014w,\n/static/a9f4412eceaf259103b938ae03ea5022/f2e3f/62c5e1d0-7df9-4138-9546-86d9b7f4f69c_Carrera%2Bimages3.jpg 1400w","srcWebp":"/static/a9f4412eceaf259103b938ae03ea5022/9592d/62c5e1d0-7df9-4138-9546-86d9b7f4f69c_Carrera%2Bimages3.webp","srcSetWebp":"/static/a9f4412eceaf259103b938ae03ea5022/64d55/62c5e1d0-7df9-4138-9546-86d9b7f4f69c_Carrera%2Bimages3.webp 507w,\n/static/a9f4412eceaf259103b938ae03ea5022/43d88/62c5e1d0-7df9-4138-9546-86d9b7f4f69c_Carrera%2Bimages3.webp 1014w,\n/static/a9f4412eceaf259103b938ae03ea5022/9592d/62c5e1d0-7df9-4138-9546-86d9b7f4f69c_Carrera%2Bimages3.webp 1400w","sizes":"(max-width: 1400px) 100vw, 1400px"}}}}},{"title":{"text":"CVP DEFINITION"},"subtitle":{"text":"What is Customer Value Proposition development?"},"link":{"text":"Learn about Research"},"link_url":{"url":"/strategy/research"},"description":{"html":"<p>A CVP definition expressed simply is - &#39;why choose you&#39;. It should be &#39;authentic&#39; - a value promise you can deliver on that helps customers achieve their goals. It should also be &#39;relevant&#39; so it resonates with your ideal customers and most importantly it must be &#39;differentiating&#39; - sets you apart from competitor offerings.</p>"},"thumbnail":{"alt":"Brand design creates distinction by establishing a coherent identity through a combination of integrated visual elements. Belong Creative assists companies in creating strategic-led brand design by understanding brands through the lens of their consumers. ","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5179640718562875,"src":"/static/f1c80f2fb6149dc225803753ae9b8aef/54967/8ad0ce90-3a94-4f2c-bc2f-dcc318f343c4_CXC%2BFP_images_13.png","srcSet":"/static/f1c80f2fb6149dc225803753ae9b8aef/ce95f/8ad0ce90-3a94-4f2c-bc2f-dcc318f343c4_CXC%2BFP_images_13.png 507w,\n/static/f1c80f2fb6149dc225803753ae9b8aef/8e204/8ad0ce90-3a94-4f2c-bc2f-dcc318f343c4_CXC%2BFP_images_13.png 1014w,\n/static/f1c80f2fb6149dc225803753ae9b8aef/54967/8ad0ce90-3a94-4f2c-bc2f-dcc318f343c4_CXC%2BFP_images_13.png 1400w","srcWebp":"/static/f1c80f2fb6149dc225803753ae9b8aef/9592d/8ad0ce90-3a94-4f2c-bc2f-dcc318f343c4_CXC%2BFP_images_13.webp","srcSetWebp":"/static/f1c80f2fb6149dc225803753ae9b8aef/64d55/8ad0ce90-3a94-4f2c-bc2f-dcc318f343c4_CXC%2BFP_images_13.webp 507w,\n/static/f1c80f2fb6149dc225803753ae9b8aef/43d88/8ad0ce90-3a94-4f2c-bc2f-dcc318f343c4_CXC%2BFP_images_13.webp 1014w,\n/static/f1c80f2fb6149dc225803753ae9b8aef/9592d/8ad0ce90-3a94-4f2c-bc2f-dcc318f343c4_CXC%2BFP_images_13.webp 1400w","sizes":"(max-width: 1400px) 100vw, 1400px"}}}}},{"title":{"text":"CVP RESEARCH"},"subtitle":{"text":"Effective Corporate Branding starts with strategic customer research"},"link":{"text":"Learn about Research"},"link_url":{"url":"/strategy/research"},"description":{"html":"<p>To give CVP meaning, you have to start with <a target=\"_blank\" rel=\"noopener\" href=\"https://belongcreative.com.au/strategy/research\">research</a>. Externally what are prospects attracted to? What sets your customer experience apart from competitors? If you want your CVP to be authentic (and by the way, it has to be, to work), you must build it from the bottom up. To get to the heart of your value exchange, you must hear from a diverse range of customers across your target segments, not just assumptions from leadership. Having an external <a target=\"_blank\" rel=\"noopener\" href=\"https://belongcreative.com.au/strategy/research\">CVP research specialist</a> conduct surveys, interviews and focus groups ensures customers can offer their views anonymously and therefore are often more open and honest.</p>"},"thumbnail":{"alt":null,"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/3650498186753d047c85c602a2f127d9/f2e3f/da689093-2395-4346-a4cc-679b5fddc46d_BelongCreative_HiRes_0410%2Bwith%2BBelt.jpg","srcSet":"/static/3650498186753d047c85c602a2f127d9/cf654/da689093-2395-4346-a4cc-679b5fddc46d_BelongCreative_HiRes_0410%2Bwith%2BBelt.jpg 507w,\n/static/3650498186753d047c85c602a2f127d9/53d19/da689093-2395-4346-a4cc-679b5fddc46d_BelongCreative_HiRes_0410%2Bwith%2BBelt.jpg 1014w,\n/static/3650498186753d047c85c602a2f127d9/f2e3f/da689093-2395-4346-a4cc-679b5fddc46d_BelongCreative_HiRes_0410%2Bwith%2BBelt.jpg 1400w","srcWebp":"/static/3650498186753d047c85c602a2f127d9/9592d/da689093-2395-4346-a4cc-679b5fddc46d_BelongCreative_HiRes_0410%2Bwith%2BBelt.webp","srcSetWebp":"/static/3650498186753d047c85c602a2f127d9/64d55/da689093-2395-4346-a4cc-679b5fddc46d_BelongCreative_HiRes_0410%2Bwith%2BBelt.webp 507w,\n/static/3650498186753d047c85c602a2f127d9/43d88/da689093-2395-4346-a4cc-679b5fddc46d_BelongCreative_HiRes_0410%2Bwith%2BBelt.webp 1014w,\n/static/3650498186753d047c85c602a2f127d9/9592d/da689093-2395-4346-a4cc-679b5fddc46d_BelongCreative_HiRes_0410%2Bwith%2BBelt.webp 1400w","sizes":"(max-width: 1400px) 100vw, 1400px"}}}}},{"title":{"text":"CVP FRAMEWORK"},"subtitle":{"text":"Our proven Customer Value Proposition development framework"},"link":{"text":"See our work for CXC"},"link_url":{"url":"/projects/retail/cxc"},"description":{"html":"<p>Fit is oh-so important for both customers and business. To enhance the &#39;values-matching&#39; exchange, you need your CVP to be crystal clear. That&#39;s why having a proven <a target=\"_blank\" rel=\"noopener\" href=\"https://belongcreative.com.au/insights/customer-value-proposition/crafting-a-customer-value-proposition-cvp-that-actually-connects\">Customer Value Proposition development framework</a> to help you distill and focus on what makes your business valuable to customers is critical. Start by building from the ground-up. The foundation is proof points; tangible evidence like track record, capabilities, results and intangible things like culture, aspiration and how customers feel. We then collate these into 5 strategic pillars (themes), which work together to differentiate your customer offer. Sitting above your pillars is a short sharp narrative that perfectly sums up your customer value exchange.</p>"},"thumbnail":{"alt":null,"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5179640718562875,"src":"/static/72c3f70b59c931a9ba2e676e10cfc36a/f2e3f/REH3dzlxUmSEzp0L_cvp-cxc4.jpg","srcSet":"/static/72c3f70b59c931a9ba2e676e10cfc36a/cf654/REH3dzlxUmSEzp0L_cvp-cxc4.jpg 507w,\n/static/72c3f70b59c931a9ba2e676e10cfc36a/53d19/REH3dzlxUmSEzp0L_cvp-cxc4.jpg 1014w,\n/static/72c3f70b59c931a9ba2e676e10cfc36a/f2e3f/REH3dzlxUmSEzp0L_cvp-cxc4.jpg 1400w","srcWebp":"/static/72c3f70b59c931a9ba2e676e10cfc36a/9592d/REH3dzlxUmSEzp0L_cvp-cxc4.webp","srcSetWebp":"/static/72c3f70b59c931a9ba2e676e10cfc36a/64d55/REH3dzlxUmSEzp0L_cvp-cxc4.webp 507w,\n/static/72c3f70b59c931a9ba2e676e10cfc36a/43d88/REH3dzlxUmSEzp0L_cvp-cxc4.webp 1014w,\n/static/72c3f70b59c931a9ba2e676e10cfc36a/9592d/REH3dzlxUmSEzp0L_cvp-cxc4.webp 1400w","sizes":"(max-width: 1400px) 100vw, 1400px"}}}}},{"title":{"text":"CVP DEVELOPMENT STEPS"},"subtitle":{"text":"The key steps in creating strategic Customer Value Proposition development that becomes the foundation for your Corporate Branding:"},"link":{"text":"More about Branding"},"link_url":{"url":"/branding"},"description":{"html":"<ol><li>Research what your customers value most about your solutions</li><li>Identify the gaps between what customers value and what you and competitors offer</li><li>Define your CVP based on authenticity, relevancy and differentiation</li><li>Construct your CVP messaging framework that reveals your company&#39;s purpose</li><li>Integrate CVP with Corporate Branding strategy for authentic customer attraction, engagement and retention</li><li>Activate your unified brand story across all customer touchpoints</li></ol>"},"thumbnail":{"alt":null,"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5179640718562875,"src":"/static/c3e6c927b1f80d3c929eec455ef3714f/f2e3f/77350841-92e3-4cbf-88b6-ba126b91b5ba_Carrera%2Bimages4.jpg","srcSet":"/static/c3e6c927b1f80d3c929eec455ef3714f/cf654/77350841-92e3-4cbf-88b6-ba126b91b5ba_Carrera%2Bimages4.jpg 507w,\n/static/c3e6c927b1f80d3c929eec455ef3714f/53d19/77350841-92e3-4cbf-88b6-ba126b91b5ba_Carrera%2Bimages4.jpg 1014w,\n/static/c3e6c927b1f80d3c929eec455ef3714f/f2e3f/77350841-92e3-4cbf-88b6-ba126b91b5ba_Carrera%2Bimages4.jpg 1400w","srcWebp":"/static/c3e6c927b1f80d3c929eec455ef3714f/9592d/77350841-92e3-4cbf-88b6-ba126b91b5ba_Carrera%2Bimages4.webp","srcSetWebp":"/static/c3e6c927b1f80d3c929eec455ef3714f/64d55/77350841-92e3-4cbf-88b6-ba126b91b5ba_Carrera%2Bimages4.webp 507w,\n/static/c3e6c927b1f80d3c929eec455ef3714f/43d88/77350841-92e3-4cbf-88b6-ba126b91b5ba_Carrera%2Bimages4.webp 1014w,\n/static/c3e6c927b1f80d3c929eec455ef3714f/9592d/77350841-92e3-4cbf-88b6-ba126b91b5ba_Carrera%2Bimages4.webp 1400w","sizes":"(max-width: 1400px) 100vw, 1400px"}}}}}]},{"slice_type":"quote","id":"9b6afd5f-ad2e-50d8-9090-62e84cb05b4b","primary":{"style":"Banner","quote":{"html":"<h1>When your CVP is complemented by your EVP, you create authentic alignment between what you promise customers and what you offer employees, making both more compelling.</h1>","text":"When your CVP is complemented by your EVP, you create authentic alignment between what you promise customers and what you offer employees, making both more compelling."},"author":{"text":"Simon Druery - Brand Strategist, Belong Creative"},"role":{"html":""},"image":{"alt":"Simon Druery - Director Belong Creative","dimensions":{"height":1600,"width":2400},"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,/9j/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wgARCAANABQDASIAAhEBAxEB/8QAFwAAAwEAAAAAAAAAAAAAAAAAAAMFAf/EABUBAQEAAAAAAAAAAAAAAAAAAAAB/9oADAMBAAIQAxAAAAHGTlS3SaH/xAAaEAACAwEBAAAAAAAAAAAAAAABAgADEhEz/9oACAEBAAEFAthQj6Ms80s4WtM//8QAFhEBAQEAAAAAAAAAAAAAAAAAAAES/9oACAEDAQE/AazX/8QAGBEAAgMAAAAAAAAAAAAAAAAAAAECETH/2gAIAQIBAT8BjhaP/8QAGRAAAgMBAAAAAAAAAAAAAAAAATEAEEES/9oACAEBAAY/AiTk510zAdVf/8QAHBAAAgICAwAAAAAAAAAAAAAAAAERMVFhIUGB/9oACAEBAAE/IX54CGNRJNpkKSXKzI+OlLaGH3WT/9oADAMBAAIAAwAAABCw7//EABYRAQEBAAAAAAAAAAAAAAAAAAEREP/aAAgBAwEBPxBtmP8A/8QAFhEBAQEAAAAAAAAAAAAAAAAAARAh/9oACAECAQE/EAaY/wD/xAAbEAEAAwEBAQEAAAAAAAAAAAABABEhMUGBof/aAAgBAQABPxDTTCnst3GFeSx/Y3sNfYSQwtFZEgQUt44fIVZf/9k=","aspectRatio":1.501466275659824,"src":"/static/7a7cf607f27a534f3b0b08607241482a/69755/b8e14175-5156-4ad8-a9e7-58a33a7e9c1f_BelongCreative_HiRes_0709.jpg","srcSet":"/static/7a7cf607f27a534f3b0b08607241482a/49b36/b8e14175-5156-4ad8-a9e7-58a33a7e9c1f_BelongCreative_HiRes_0709.jpg 512w,\n/static/7a7cf607f27a534f3b0b08607241482a/16310/b8e14175-5156-4ad8-a9e7-58a33a7e9c1f_BelongCreative_HiRes_0709.jpg 1024w,\n/static/7a7cf607f27a534f3b0b08607241482a/69755/b8e14175-5156-4ad8-a9e7-58a33a7e9c1f_BelongCreative_HiRes_0709.jpg 2048w,\n/static/7a7cf607f27a534f3b0b08607241482a/50587/b8e14175-5156-4ad8-a9e7-58a33a7e9c1f_BelongCreative_HiRes_0709.jpg 2400w","srcWebp":"/static/7a7cf607f27a534f3b0b08607241482a/96ec1/b8e14175-5156-4ad8-a9e7-58a33a7e9c1f_BelongCreative_HiRes_0709.webp","srcSetWebp":"/static/7a7cf607f27a534f3b0b08607241482a/a3e81/b8e14175-5156-4ad8-a9e7-58a33a7e9c1f_BelongCreative_HiRes_0709.webp 512w,\n/static/7a7cf607f27a534f3b0b08607241482a/cc834/b8e14175-5156-4ad8-a9e7-58a33a7e9c1f_BelongCreative_HiRes_0709.webp 1024w,\n/static/7a7cf607f27a534f3b0b08607241482a/96ec1/b8e14175-5156-4ad8-a9e7-58a33a7e9c1f_BelongCreative_HiRes_0709.webp 2048w,\n/static/7a7cf607f27a534f3b0b08607241482a/f1e40/b8e14175-5156-4ad8-a9e7-58a33a7e9c1f_BelongCreative_HiRes_0709.webp 2400w","sizes":"(max-width: 2048px) 100vw, 2048px"}}}}}},{"slice_type":"featured_content","id":"26cce1e2-25f4-5383-be52-825156f61f04","items":[{"title":{"text":"CVP COMPONENTS"},"subtitle":{"text":"A 5-Pillar messaging CVP framework to define why choose you!"},"link":{"text":""},"link_url":{"url":""},"description":{"html":"<p><a target=\"_blank\" rel=\"noopener\" href=\"https://belongcreative.com.au/insights/customer-value-proposition/crafting-a-customer-value-proposition-cvp-that-actually-connects\">A strategic CVP</a> is built from five interlocking pillars. Together they explain not just what you deliver, but why it matters, how it fits into people&#39;s lives and who will bring it to life. Use these to make your CVP clear, credible and memorable.</p><p></p><p>WHY - Brand purpose and reputation<br />Why will this brand matter to me? Ground the CVP in purpose and reputation: your mission, values and track record that make you relevant beyond the transaction. Leading with purpose creates alignment and trust.</p><p></p><p>WHAT - Product and service offering<br />What difference will this make in my life? Describe outcomes not features, the practical and emotional benefits customers gain (time back, confidence, performance, reduced stress). Anchor this in plain language.</p>"},"thumbnail":{"alt":null,"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/f39c1feab4d75614c727853fb8f154e2/f2e3f/4ef69a25-34b9-4b00-857e-e8f85471b6ca_GraysOnline_Shoot2_0135.jpg","srcSet":"/static/f39c1feab4d75614c727853fb8f154e2/cf654/4ef69a25-34b9-4b00-857e-e8f85471b6ca_GraysOnline_Shoot2_0135.jpg 507w,\n/static/f39c1feab4d75614c727853fb8f154e2/53d19/4ef69a25-34b9-4b00-857e-e8f85471b6ca_GraysOnline_Shoot2_0135.jpg 1014w,\n/static/f39c1feab4d75614c727853fb8f154e2/f2e3f/4ef69a25-34b9-4b00-857e-e8f85471b6ca_GraysOnline_Shoot2_0135.jpg 1400w","srcWebp":"/static/f39c1feab4d75614c727853fb8f154e2/9592d/4ef69a25-34b9-4b00-857e-e8f85471b6ca_GraysOnline_Shoot2_0135.webp","srcSetWebp":"/static/f39c1feab4d75614c727853fb8f154e2/64d55/4ef69a25-34b9-4b00-857e-e8f85471b6ca_GraysOnline_Shoot2_0135.webp 507w,\n/static/f39c1feab4d75614c727853fb8f154e2/43d88/4ef69a25-34b9-4b00-857e-e8f85471b6ca_GraysOnline_Shoot2_0135.webp 1014w,\n/static/f39c1feab4d75614c727853fb8f154e2/9592d/4ef69a25-34b9-4b00-857e-e8f85471b6ca_GraysOnline_Shoot2_0135.webp 1400w","sizes":"(max-width: 1400px) 100vw, 1400px"}}}}},{"title":{"text":""},"subtitle":{"text":""},"link":{"text":""},"link_url":{"url":""},"description":{"html":"<p>WHERE - Customer journey and growth<br />Where will this experience take me? Show the progress customers can expect. Use storytelling and proof points to paint the before-and-after and set realistic expectations for the future.</p><p></p><p>WHO - People, community and support<br />Who will support and guide me? Surface the human element: your team, customer care culture and community. Real people and behaviours make your CVP feel authentic and reassuring.</p><p></p><p>HOW - Experience and ways of engaging<br />How will this fit into my life? Define usability, channels and moments that remove friction and add value, from first click to ongoing advocacy. Thoughtful experience design turns transactions into relationships.</p>"},"thumbnail":{"alt":"A brand's customer value proposition (CVP) or employee value proposition (EVP) inspires its messaging, tagline, logo, colour palette, typography, and imagery.","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5179640718562875,"src":"/static/e1a64726d4c5674435241b3608a93f79/f2e3f/8bebde98-0384-4683-9fc7-3227f6dd2170_GraysWine%2Bimages4.jpg","srcSet":"/static/e1a64726d4c5674435241b3608a93f79/cf654/8bebde98-0384-4683-9fc7-3227f6dd2170_GraysWine%2Bimages4.jpg 507w,\n/static/e1a64726d4c5674435241b3608a93f79/53d19/8bebde98-0384-4683-9fc7-3227f6dd2170_GraysWine%2Bimages4.jpg 1014w,\n/static/e1a64726d4c5674435241b3608a93f79/f2e3f/8bebde98-0384-4683-9fc7-3227f6dd2170_GraysWine%2Bimages4.jpg 1400w","srcWebp":"/static/e1a64726d4c5674435241b3608a93f79/9592d/8bebde98-0384-4683-9fc7-3227f6dd2170_GraysWine%2Bimages4.webp","srcSetWebp":"/static/e1a64726d4c5674435241b3608a93f79/64d55/8bebde98-0384-4683-9fc7-3227f6dd2170_GraysWine%2Bimages4.webp 507w,\n/static/e1a64726d4c5674435241b3608a93f79/43d88/8bebde98-0384-4683-9fc7-3227f6dd2170_GraysWine%2Bimages4.webp 1014w,\n/static/e1a64726d4c5674435241b3608a93f79/9592d/8bebde98-0384-4683-9fc7-3227f6dd2170_GraysWine%2Bimages4.webp 1400w","sizes":"(max-width: 1400px) 100vw, 1400px"}}}}},{"title":{"text":"Research and competitor analysis are essential. "},"subtitle":{"text":"Start by listening; internal workshops, customer interviews and surveys, then benchmark competitors to find the white space your CVP can own. Specificity matters: avoid vague claims and prove your promises with clear evidence."},"link":{"text":""},"link_url":{"url":"https://belongcreative.com.au/strategy/research"},"description":{"html":"<p>When these five pillars align, your CVP becomes a north star for marketing, product and leadership, creating clarity, consistency and ultimately belonging.</p>"},"thumbnail":{"alt":null,"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5179640718562875,"src":"/static/3ea8a1d07a6b49356692306da0ab8281/f2e3f/ecc760ab-0798-4e54-bf2e-5c26f4ac9db0_ISPT%2Bimages_Unify5.jpg","srcSet":"/static/3ea8a1d07a6b49356692306da0ab8281/cf654/ecc760ab-0798-4e54-bf2e-5c26f4ac9db0_ISPT%2Bimages_Unify5.jpg 507w,\n/static/3ea8a1d07a6b49356692306da0ab8281/53d19/ecc760ab-0798-4e54-bf2e-5c26f4ac9db0_ISPT%2Bimages_Unify5.jpg 1014w,\n/static/3ea8a1d07a6b49356692306da0ab8281/f2e3f/ecc760ab-0798-4e54-bf2e-5c26f4ac9db0_ISPT%2Bimages_Unify5.jpg 1400w","srcWebp":"/static/3ea8a1d07a6b49356692306da0ab8281/9592d/ecc760ab-0798-4e54-bf2e-5c26f4ac9db0_ISPT%2Bimages_Unify5.webp","srcSetWebp":"/static/3ea8a1d07a6b49356692306da0ab8281/64d55/ecc760ab-0798-4e54-bf2e-5c26f4ac9db0_ISPT%2Bimages_Unify5.webp 507w,\n/static/3ea8a1d07a6b49356692306da0ab8281/43d88/ecc760ab-0798-4e54-bf2e-5c26f4ac9db0_ISPT%2Bimages_Unify5.webp 1014w,\n/static/3ea8a1d07a6b49356692306da0ab8281/9592d/ecc760ab-0798-4e54-bf2e-5c26f4ac9db0_ISPT%2Bimages_Unify5.webp 1400w","sizes":"(max-width: 1400px) 100vw, 1400px"}}}}},{"title":{"text":"CVP BENEFITS"},"subtitle":{"text":"Boost acquisition, engagement and advocacy."},"link":{"text":""},"link_url":{"url":""},"description":{"html":"<p>A strategic CVP can help drive business performance, improving acquisition, loyalty, retention and advocacy.  The research is clear:</p><ul><li>McKinsey found that a strong CVP can increase customer acquisition rates by up to 34% (McKinsey &amp; Company).</li><li>Bain &amp; Company reports that organisations with a clear CVP reduce customer acquisition costs by as much as 24% (Bain &amp; Company).</li><li>Forrester Research shows that a well-articulated CVP can boost customer lifetime value by up to 67% (Forrester).</li><li>Nielsen, via Harvard Business Review, highlights that brands with strong value propositions enjoy customer retention improvements of 20-30% and advocacy increases of up to 71% (<a target=\"_blank\" rel=\"noopener\" href=\"https://hbr.org/2016/09/the-elements-of-value?utm_source=chatgpt.com\">Harvard Business Review</a>).</li></ul>"},"thumbnail":{"alt":null,"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.98046875,"src":"/static/999721aca0d19e24fe48fcaa14c9e609/f2e3f/e5007993-d233-4f30-9f06-2984b4a2678c_CXC020_Brand-Imagery_LONDON_V3_web.jpg","srcSet":"/static/999721aca0d19e24fe48fcaa14c9e609/cf654/e5007993-d233-4f30-9f06-2984b4a2678c_CXC020_Brand-Imagery_LONDON_V3_web.jpg 507w,\n/static/999721aca0d19e24fe48fcaa14c9e609/53d19/e5007993-d233-4f30-9f06-2984b4a2678c_CXC020_Brand-Imagery_LONDON_V3_web.jpg 1014w,\n/static/999721aca0d19e24fe48fcaa14c9e609/f2e3f/e5007993-d233-4f30-9f06-2984b4a2678c_CXC020_Brand-Imagery_LONDON_V3_web.jpg 1400w","srcWebp":"/static/999721aca0d19e24fe48fcaa14c9e609/9592d/e5007993-d233-4f30-9f06-2984b4a2678c_CXC020_Brand-Imagery_LONDON_V3_web.webp","srcSetWebp":"/static/999721aca0d19e24fe48fcaa14c9e609/64d55/e5007993-d233-4f30-9f06-2984b4a2678c_CXC020_Brand-Imagery_LONDON_V3_web.webp 507w,\n/static/999721aca0d19e24fe48fcaa14c9e609/43d88/e5007993-d233-4f30-9f06-2984b4a2678c_CXC020_Brand-Imagery_LONDON_V3_web.webp 1014w,\n/static/999721aca0d19e24fe48fcaa14c9e609/9592d/e5007993-d233-4f30-9f06-2984b4a2678c_CXC020_Brand-Imagery_LONDON_V3_web.webp 1400w","sizes":"(max-width: 1400px) 100vw, 1400px"}}}}},{"title":{"text":""},"subtitle":{"text":"CVP & EVP - Where culture and brand unite"},"link":{"text":""},"link_url":{"url":""},"description":{"html":"<p><a target=\"_blank\" rel=\"noopener\" href=\"https://belongcreative.com.au/insights/customer-value-proposition/how-cvp-shapes-brand-messaging\">Customer Value Propositions</a> and <a target=\"_blank\" rel=\"noopener\" href=\"https://belongcreative.com.au/strategy/employee-value-propositions\">Employee Value Propositions (EVPs)</a> are distinct but interconnected strategic assets. While each serves different audiences with different needs, the most successful brands ensure both propositions authentically reflect the company&#39;s core purpose and values. As experts in both customer value propositions and employee value propositions as well as employer branding, we help you develop propositions that are individually compelling yet strategically aligned.</p><p>The strongest brands maintain consistency between what they promise customers and what they offer employees - because both stem from the same authentic company purpose, vision and values. This alignment creates a cohesive brand experience where customer promises and employee experiences reinforce each other, building trust and belonging across all stakeholder relationships.</p>"},"thumbnail":{"alt":null,"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5179640718562875,"src":"/static/5a16076ec70b62313416d60de3696433/54967/Z6wHu5bqstJ9-gey_Website_AFCA_EVP_CaseStudies_images3.png","srcSet":"/static/5a16076ec70b62313416d60de3696433/ce95f/Z6wHu5bqstJ9-gey_Website_AFCA_EVP_CaseStudies_images3.png 507w,\n/static/5a16076ec70b62313416d60de3696433/8e204/Z6wHu5bqstJ9-gey_Website_AFCA_EVP_CaseStudies_images3.png 1014w,\n/static/5a16076ec70b62313416d60de3696433/54967/Z6wHu5bqstJ9-gey_Website_AFCA_EVP_CaseStudies_images3.png 1400w","srcWebp":"/static/5a16076ec70b62313416d60de3696433/9592d/Z6wHu5bqstJ9-gey_Website_AFCA_EVP_CaseStudies_images3.webp","srcSetWebp":"/static/5a16076ec70b62313416d60de3696433/64d55/Z6wHu5bqstJ9-gey_Website_AFCA_EVP_CaseStudies_images3.webp 507w,\n/static/5a16076ec70b62313416d60de3696433/43d88/Z6wHu5bqstJ9-gey_Website_AFCA_EVP_CaseStudies_images3.webp 1014w,\n/static/5a16076ec70b62313416d60de3696433/9592d/Z6wHu5bqstJ9-gey_Website_AFCA_EVP_CaseStudies_images3.webp 1400w","sizes":"(max-width: 1400px) 100vw, 1400px"}}}}},{"title":{"text":"WHY CVP"},"subtitle":{"text":"Why is Customer Value Proposition Development essential for Corporate Branding success?"},"link":{"text":""},"link_url":{"url":""},"description":{"html":"<p>Attracting ideal customers is one of the biggest challenges businesses face today. With increased competition for both market share and talent, companies are discovering that the same strategic foundation that attracts customers also attracts employees - a clear, compelling value proposition.</p><p>Here&#39;s the connection most businesses miss: Employees want to work for companies that create meaningful value for customers. When your CVP clearly articulates the positive impact you make in the world, it becomes the authentic foundation for why talented people should want to be part of your mission.</p><p>Defining your company&#39;s <a target=\"_blank\" rel=\"noopener\" href=\"https://belongcreative.com.au/insights/customer-value-proposition/key-components-of-cvp\">CVP</a> first gives you the strategic foundation to build authentic Employer Branding. Rather than manufacturing reasons why people should work for you, you can authentically communicate the meaningful customer value they&#39;ll help create. This approach attracts employees who are genuinely aligned with your mission, not just looking for any job.</p><p>The best <a target=\"_blank\" rel=\"noopener\" href=\"https://belongcreative.com.au/branding/employer-branding\">Employer Brands</a> are built on companies with compelling customer missions. Start with your Customer Value Proposition and Employee Value Proposition, then build your Corporate and Employer Brand from these authentic foundations.</p>"},"thumbnail":{"alt":null,"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/ca43865cb8804f14731fa0843407ec12/f2e3f/aNyUtJ5xUNkB1USW_Hero-Shot-TAL-0498.jpg","srcSet":"/static/ca43865cb8804f14731fa0843407ec12/cf654/aNyUtJ5xUNkB1USW_Hero-Shot-TAL-0498.jpg 507w,\n/static/ca43865cb8804f14731fa0843407ec12/53d19/aNyUtJ5xUNkB1USW_Hero-Shot-TAL-0498.jpg 1014w,\n/static/ca43865cb8804f14731fa0843407ec12/f2e3f/aNyUtJ5xUNkB1USW_Hero-Shot-TAL-0498.jpg 1400w","srcWebp":"/static/ca43865cb8804f14731fa0843407ec12/9592d/aNyUtJ5xUNkB1USW_Hero-Shot-TAL-0498.webp","srcSetWebp":"/static/ca43865cb8804f14731fa0843407ec12/64d55/aNyUtJ5xUNkB1USW_Hero-Shot-TAL-0498.webp 507w,\n/static/ca43865cb8804f14731fa0843407ec12/43d88/aNyUtJ5xUNkB1USW_Hero-Shot-TAL-0498.webp 1014w,\n/static/ca43865cb8804f14731fa0843407ec12/9592d/aNyUtJ5xUNkB1USW_Hero-Shot-TAL-0498.webp 1400w","sizes":"(max-width: 1400px) 100vw, 1400px"}}}}},{"title":{"text":""},"subtitle":{"text":"Our Client Experience"},"link":{"text":""},"link_url":{"url":""},"description":{"html":"<p><a target=\"_blank\" rel=\"noopener\" href=\"https://belongcreative.com.au/who-we-are\">Belong Creative</a> has partnered with over 50 clients across 14 different industries since 2009. It&#39;s been a privilege to enhance customer connections; helping drive better business performance for many of Australia&#39;s market-leading and challenger brands. It&#39;s all part of our mission to create more belonging for 1/4 million people every year.</p>"},"thumbnail":{"alt":null,"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":2.2043478260869565,"src":"/static/979a18f0b483ae9709b867531bebd06b/f2e3f/aNyQmJ5xUNkB1URy_ClientExperienceCVPOnly.jpg","srcSet":"/static/979a18f0b483ae9709b867531bebd06b/cf654/aNyQmJ5xUNkB1URy_ClientExperienceCVPOnly.jpg 507w,\n/static/979a18f0b483ae9709b867531bebd06b/53d19/aNyQmJ5xUNkB1URy_ClientExperienceCVPOnly.jpg 1014w,\n/static/979a18f0b483ae9709b867531bebd06b/f2e3f/aNyQmJ5xUNkB1URy_ClientExperienceCVPOnly.jpg 1400w","srcWebp":"/static/979a18f0b483ae9709b867531bebd06b/9592d/aNyQmJ5xUNkB1URy_ClientExperienceCVPOnly.webp","srcSetWebp":"/static/979a18f0b483ae9709b867531bebd06b/64d55/aNyQmJ5xUNkB1URy_ClientExperienceCVPOnly.webp 507w,\n/static/979a18f0b483ae9709b867531bebd06b/43d88/aNyQmJ5xUNkB1URy_ClientExperienceCVPOnly.webp 1014w,\n/static/979a18f0b483ae9709b867531bebd06b/9592d/aNyQmJ5xUNkB1URy_ClientExperienceCVPOnly.webp 1400w","sizes":"(max-width: 1400px) 100vw, 1400px"}}}}}]},{"slice_type":"testimonial","id":"742f00a9-7fc9-5729-b7d5-31ec8241e33d","primary":{"title":{"text":"Hear from our clients"}},"items":[{"role":"Managing Director","name":"Michel Floyd","review":{"html":"<p>We continue to receive amazing feedback regarding our brand and positioning developed by Belong Creative. We have worked with Simon for 10+ years - he is a deeply trusted advisor to Carrera. Simon is passionate, creative and has an incredible balance of commercial and strategic skills with a unique ability to deeply understand our business and market.</p>"},"logo":{"alt":null,"dimensions":{"width":550,"height":250},"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":2.1974248927038627,"src":"/static/cfb57d66be7746edc20b1399e86bbeba/1c1a5/67b80a0d-5f92-4d4b-86bf-908520f05dac_Carrera_logo.png","srcSet":"/static/cfb57d66be7746edc20b1399e86bbeba/bc59e/67b80a0d-5f92-4d4b-86bf-908520f05dac_Carrera_logo.png 512w,\n/static/cfb57d66be7746edc20b1399e86bbeba/1c1a5/67b80a0d-5f92-4d4b-86bf-908520f05dac_Carrera_logo.png 550w","srcWebp":"/static/cfb57d66be7746edc20b1399e86bbeba/25338/67b80a0d-5f92-4d4b-86bf-908520f05dac_Carrera_logo.webp","srcSetWebp":"/static/cfb57d66be7746edc20b1399e86bbeba/a3e81/67b80a0d-5f92-4d4b-86bf-908520f05dac_Carrera_logo.webp 512w,\n/static/cfb57d66be7746edc20b1399e86bbeba/25338/67b80a0d-5f92-4d4b-86bf-908520f05dac_Carrera_logo.webp 550w","sizes":"(max-width: 550px) 100vw, 550px"}}}}},{"role":"Senior Marketing Manager","name":"Anne Charlesworth","review":{"html":"<p>Belong Creative were able to discover the essence of our CCH Integrator brand and develop a suite of creative solutions that helped create, shape and define our complex yet constantly evolving software product. Their strategic thinking and research process also gave clarity to our value proposition and we are very happy with the quality of deliverables received.</p>"},"logo":{"alt":"The team at Belong Creative was able to identify the essence of our CCH Integrator brand and develop creative solutions that helped define our complex yet ever-evolving software product.","dimensions":{"width":764,"height":368},"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":2.0728744939271255,"src":"/static/21cab94712944362e3b82b0b7ee27117/33964/f644b93a-92e4-44d4-bab5-a8e1d6cc963e_Screen%2BShot%2B2020-10-28%2Bat%2B8.50.41%2Bam.png","srcSet":"/static/21cab94712944362e3b82b0b7ee27117/bc59e/f644b93a-92e4-44d4-bab5-a8e1d6cc963e_Screen%2BShot%2B2020-10-28%2Bat%2B8.50.41%2Bam.png 512w,\n/static/21cab94712944362e3b82b0b7ee27117/33964/f644b93a-92e4-44d4-bab5-a8e1d6cc963e_Screen%2BShot%2B2020-10-28%2Bat%2B8.50.41%2Bam.png 764w","srcWebp":"/static/21cab94712944362e3b82b0b7ee27117/83560/f644b93a-92e4-44d4-bab5-a8e1d6cc963e_Screen%2BShot%2B2020-10-28%2Bat%2B8.50.41%2Bam.webp","srcSetWebp":"/static/21cab94712944362e3b82b0b7ee27117/a3e81/f644b93a-92e4-44d4-bab5-a8e1d6cc963e_Screen%2BShot%2B2020-10-28%2Bat%2B8.50.41%2Bam.webp 512w,\n/static/21cab94712944362e3b82b0b7ee27117/83560/f644b93a-92e4-44d4-bab5-a8e1d6cc963e_Screen%2BShot%2B2020-10-28%2Bat%2B8.50.41%2Bam.webp 764w","sizes":"(max-width: 764px) 100vw, 764px"}}}}},{"role":"ISPT Senior Manager, Brand & Communications","name":"Jocelyn Robinson","review":{"html":"<p>We engaged Belong Creative to assist us with our customer communication at 477 Pitt St in Sydney during redevelopment. They created a key message document and look and feel, which resulted in a clear, consistent and identifiable communication across a number of channels. Simon was a delight to work with, last minute items were never a problem.</p>"},"logo":{"alt":null,"dimensions":{"width":550,"height":250},"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":2.1974248927038627,"src":"/static/5f49d90406e90b52e1aa453d32ee3fb1/1c1a5/e2988a9e-38d8-4957-a26f-44375d372c49_ISPT%2Blogo.png","srcSet":"/static/5f49d90406e90b52e1aa453d32ee3fb1/bc59e/e2988a9e-38d8-4957-a26f-44375d372c49_ISPT%2Blogo.png 512w,\n/static/5f49d90406e90b52e1aa453d32ee3fb1/1c1a5/e2988a9e-38d8-4957-a26f-44375d372c49_ISPT%2Blogo.png 550w","srcWebp":"/static/5f49d90406e90b52e1aa453d32ee3fb1/25338/e2988a9e-38d8-4957-a26f-44375d372c49_ISPT%2Blogo.webp","srcSetWebp":"/static/5f49d90406e90b52e1aa453d32ee3fb1/a3e81/e2988a9e-38d8-4957-a26f-44375d372c49_ISPT%2Blogo.webp 512w,\n/static/5f49d90406e90b52e1aa453d32ee3fb1/25338/e2988a9e-38d8-4957-a26f-44375d372c49_ISPT%2Blogo.webp 550w","sizes":"(max-width: 550px) 100vw, 550px"}}}}},{"role":"Portfolio & Digital Marketing Manager","name":"Emma Fletcher","review":{"html":"<p>Working with Belong Creative is always a pleasure. Karen and the team are very reliable and thorough in their briefing and design process, ensuring an optimal result is achieved on our projects. We have always been really impressed with their designs-whether bringing us highly creative concepts or staying within specific design parameters. Karen and the team excel at meeting project deadlines and are always flexible when working with our team.</p>"},"logo":{"alt":null,"dimensions":{"width":550,"height":250},"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":2.1974248927038627,"src":"/static/b7083b56326147b10493f8e92b31eae1/1c1a5/13c6e745-dfea-46b3-8875-d066a58d30da_Investa_logo.png","srcSet":"/static/b7083b56326147b10493f8e92b31eae1/bc59e/13c6e745-dfea-46b3-8875-d066a58d30da_Investa_logo.png 512w,\n/static/b7083b56326147b10493f8e92b31eae1/1c1a5/13c6e745-dfea-46b3-8875-d066a58d30da_Investa_logo.png 550w","srcWebp":"/static/b7083b56326147b10493f8e92b31eae1/25338/13c6e745-dfea-46b3-8875-d066a58d30da_Investa_logo.webp","srcSetWebp":"/static/b7083b56326147b10493f8e92b31eae1/a3e81/13c6e745-dfea-46b3-8875-d066a58d30da_Investa_logo.webp 512w,\n/static/b7083b56326147b10493f8e92b31eae1/25338/13c6e745-dfea-46b3-8875-d066a58d30da_Investa_logo.webp 550w","sizes":"(max-width: 550px) 100vw, 550px"}}}}},{"role":"Corporate Solutions Director","name":"Paul Chiswick","review":{"html":"<p>A company that prides itself on being a pioneer in our industry, CXC is very happy with the modern transformation that Belong Creative has given to our branding. Our new visual design is contemporary, striking, and truly represents CXC&#39;s identity.</p>"},"logo":{"alt":"CXC is very pleased with the modern transformation of its branding that Belong Creative has brought to the company, as a pioneer in the industry.","dimensions":{"width":550,"height":250},"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":2.1974248927038627,"src":"/static/0efe17c010b51a51c24cc152826bcd6a/1c1a5/a6031e38-3632-442e-8e89-10e0e177da47_CXC_logo.png","srcSet":"/static/0efe17c010b51a51c24cc152826bcd6a/bc59e/a6031e38-3632-442e-8e89-10e0e177da47_CXC_logo.png 512w,\n/static/0efe17c010b51a51c24cc152826bcd6a/1c1a5/a6031e38-3632-442e-8e89-10e0e177da47_CXC_logo.png 550w","srcWebp":"/static/0efe17c010b51a51c24cc152826bcd6a/25338/a6031e38-3632-442e-8e89-10e0e177da47_CXC_logo.webp","srcSetWebp":"/static/0efe17c010b51a51c24cc152826bcd6a/a3e81/a6031e38-3632-442e-8e89-10e0e177da47_CXC_logo.webp 512w,\n/static/0efe17c010b51a51c24cc152826bcd6a/25338/a6031e38-3632-442e-8e89-10e0e177da47_CXC_logo.webp 550w","sizes":"(max-width: 550px) 100vw, 550px"}}}}},{"role":"Marketing Manager","name":"Rie Kubo","review":{"html":"<p>The team at Belong Creative were professional project partners, collaborating with us to build a robust brief, develop compelling creative concepts, test them with research, and then execute the production of a TVC and social videos within a very tight timeframe. I couldn&#39;t have been happier with the quality of ideas and delivery.</p>"},"logo":{"alt":null,"dimensions":{"width":550,"height":250},"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":2.1974248927038627,"src":"/static/6ad9a7aa6f77a8915da0fc3eb122fb7b/1c1a5/6bf9e2ae-5682-42ff-9e14-231ec9339985_HCA%2Blogo.png","srcSet":"/static/6ad9a7aa6f77a8915da0fc3eb122fb7b/bc59e/6bf9e2ae-5682-42ff-9e14-231ec9339985_HCA%2Blogo.png 512w,\n/static/6ad9a7aa6f77a8915da0fc3eb122fb7b/1c1a5/6bf9e2ae-5682-42ff-9e14-231ec9339985_HCA%2Blogo.png 550w","srcWebp":"/static/6ad9a7aa6f77a8915da0fc3eb122fb7b/25338/6bf9e2ae-5682-42ff-9e14-231ec9339985_HCA%2Blogo.webp","srcSetWebp":"/static/6ad9a7aa6f77a8915da0fc3eb122fb7b/a3e81/6bf9e2ae-5682-42ff-9e14-231ec9339985_HCA%2Blogo.webp 512w,\n/static/6ad9a7aa6f77a8915da0fc3eb122fb7b/25338/6bf9e2ae-5682-42ff-9e14-231ec9339985_HCA%2Blogo.webp 550w","sizes":"(max-width: 550px) 100vw, 550px"}}}}}]},{"slice_type":"featured_content","id":"e8abdac0-e2c8-58f1-8158-487d6d9b23a0","items":[{"title":{"text":""},"subtitle":{"text":"Proven results from strategic CVP development"},"link":{"text":""},"link_url":{"url":""},"description":{"html":"<ul><li>Increase customer acquisition by 34%</li><li>Reduce customer acquisition costs by 24%</li><li>Improve customer lifetime value through targeted messaging</li><li>Strengthen corporate branding consistency across all touchpoints</li></ul>"},"thumbnail":{"alt":null,"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5179640718562875,"src":"/static/20362888c373971bfca4fc1bb3a04536/54967/827bae77-2119-4fdf-8ec7-c494c612ebb8_CXC%2BFP_images_5.png","srcSet":"/static/20362888c373971bfca4fc1bb3a04536/ce95f/827bae77-2119-4fdf-8ec7-c494c612ebb8_CXC%2BFP_images_5.png 507w,\n/static/20362888c373971bfca4fc1bb3a04536/8e204/827bae77-2119-4fdf-8ec7-c494c612ebb8_CXC%2BFP_images_5.png 1014w,\n/static/20362888c373971bfca4fc1bb3a04536/54967/827bae77-2119-4fdf-8ec7-c494c612ebb8_CXC%2BFP_images_5.png 1400w","srcWebp":"/static/20362888c373971bfca4fc1bb3a04536/9592d/827bae77-2119-4fdf-8ec7-c494c612ebb8_CXC%2BFP_images_5.webp","srcSetWebp":"/static/20362888c373971bfca4fc1bb3a04536/64d55/827bae77-2119-4fdf-8ec7-c494c612ebb8_CXC%2BFP_images_5.webp 507w,\n/static/20362888c373971bfca4fc1bb3a04536/43d88/827bae77-2119-4fdf-8ec7-c494c612ebb8_CXC%2BFP_images_5.webp 1014w,\n/static/20362888c373971bfca4fc1bb3a04536/9592d/827bae77-2119-4fdf-8ec7-c494c612ebb8_CXC%2BFP_images_5.webp 1400w","sizes":"(max-width: 1400px) 100vw, 1400px"}}}}},{"title":{"text":""},"subtitle":{"text":"Ready to transform how customers and prospects see your company, reduce acquisition costs by up to 24%, and engage the right customers to convert and stay longer?"},"link":{"text":"Book your free CVP discovery session today"},"link_url":{"url":"/contact-us"},"description":{"html":"<p>Our strategic <a target=\"_blank\" rel=\"noopener\" href=\"https://belongcreative.com.au/insights/customer-value-proposition/closer-look-into-customer-value-proposition-where-customers-drive-culture\">Customer Value Proposition</a> development process has worked for leading brands across multiple industries. Click on the link below to get access to our proven CVP framework and discover how to transform your customer acquisition strategy.</p>"},"thumbnail":{"alt":"Magnetic Brand Builder™ Process","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1,"src":"/static/793a5c92addbd33199d2aad5244430f5/54967/aMTo1GGNHVfTPMEy_MBBPhasesGraphicALLBrands.png","srcSet":"/static/793a5c92addbd33199d2aad5244430f5/ce95f/aMTo1GGNHVfTPMEy_MBBPhasesGraphicALLBrands.png 507w,\n/static/793a5c92addbd33199d2aad5244430f5/8e204/aMTo1GGNHVfTPMEy_MBBPhasesGraphicALLBrands.png 1014w,\n/static/793a5c92addbd33199d2aad5244430f5/54967/aMTo1GGNHVfTPMEy_MBBPhasesGraphicALLBrands.png 1400w","srcWebp":"/static/793a5c92addbd33199d2aad5244430f5/9592d/aMTo1GGNHVfTPMEy_MBBPhasesGraphicALLBrands.webp","srcSetWebp":"/static/793a5c92addbd33199d2aad5244430f5/64d55/aMTo1GGNHVfTPMEy_MBBPhasesGraphicALLBrands.webp 507w,\n/static/793a5c92addbd33199d2aad5244430f5/43d88/aMTo1GGNHVfTPMEy_MBBPhasesGraphicALLBrands.webp 1014w,\n/static/793a5c92addbd33199d2aad5244430f5/9592d/aMTo1GGNHVfTPMEy_MBBPhasesGraphicALLBrands.webp 1400w","sizes":"(max-width: 1400px) 100vw, 1400px"}}}}}]},{"slice_type":"featured_projects","id":"58da3c45-feeb-5d07-9a62-79166d7b7195","primary":{"title":{"text":"Featured work"},"link":"All work"},"items":[{"project":{"id":"YInI_BAAACYA7bea","uid":"cxc","slug":"cxc","url":"/projects/retail/cxc","document":{"id":"f85d9ab5-2aed-5cd2-94e9-19b20348e62b","uid":"cxc","data":{"title":{"text":"CXC"},"category":{"uid":"retail","type":"project_category"},"video":{"url":""},"logo":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":2.206896551724138,"src":"/static/2b8f87331a7d217c90077e4be73d1c1e/61fd6/a6031e38-3632-442e-8e89-10e0e177da47_CXC_logo.png","srcSet":"/static/2b8f87331a7d217c90077e4be73d1c1e/49ddd/a6031e38-3632-442e-8e89-10e0e177da47_CXC_logo.png 64w,\n/static/2b8f87331a7d217c90077e4be73d1c1e/62915/a6031e38-3632-442e-8e89-10e0e177da47_CXC_logo.png 128w,\n/static/2b8f87331a7d217c90077e4be73d1c1e/61fd6/a6031e38-3632-442e-8e89-10e0e177da47_CXC_logo.png 256w,\n/static/2b8f87331a7d217c90077e4be73d1c1e/450e9/a6031e38-3632-442e-8e89-10e0e177da47_CXC_logo.png 384w,\n/static/2b8f87331a7d217c90077e4be73d1c1e/bc59e/a6031e38-3632-442e-8e89-10e0e177da47_CXC_logo.png 512w,\n/static/2b8f87331a7d217c90077e4be73d1c1e/1c1a5/a6031e38-3632-442e-8e89-10e0e177da47_CXC_logo.png 550w","srcWebp":"/static/2b8f87331a7d217c90077e4be73d1c1e/34b62/a6031e38-3632-442e-8e89-10e0e177da47_CXC_logo.webp","srcSetWebp":"/static/2b8f87331a7d217c90077e4be73d1c1e/85647/a6031e38-3632-442e-8e89-10e0e177da47_CXC_logo.webp 64w,\n/static/2b8f87331a7d217c90077e4be73d1c1e/cde37/a6031e38-3632-442e-8e89-10e0e177da47_CXC_logo.webp 128w,\n/static/2b8f87331a7d217c90077e4be73d1c1e/34b62/a6031e38-3632-442e-8e89-10e0e177da47_CXC_logo.webp 256w,\n/static/2b8f87331a7d217c90077e4be73d1c1e/faab5/a6031e38-3632-442e-8e89-10e0e177da47_CXC_logo.webp 384w,\n/static/2b8f87331a7d217c90077e4be73d1c1e/a3e81/a6031e38-3632-442e-8e89-10e0e177da47_CXC_logo.webp 512w,\n/static/2b8f87331a7d217c90077e4be73d1c1e/25338/a6031e38-3632-442e-8e89-10e0e177da47_CXC_logo.webp 550w","sizes":"(max-width: 256px) 100vw, 256px"}}}},"thumbnail":{"alt":null,"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5179640718562875,"src":"/static/76ab510c287acd4469b8b45afb98cbfa/fbd99/80c6b5e9-fe15-4ea0-a168-2486aa7735e9_CXC%2Bimages2.jpg","srcSet":"/static/76ab510c287acd4469b8b45afb98cbfa/cf654/80c6b5e9-fe15-4ea0-a168-2486aa7735e9_CXC%2Bimages2.jpg 507w,\n/static/76ab510c287acd4469b8b45afb98cbfa/53d19/80c6b5e9-fe15-4ea0-a168-2486aa7735e9_CXC%2Bimages2.jpg 1014w,\n/static/76ab510c287acd4469b8b45afb98cbfa/fbd99/80c6b5e9-fe15-4ea0-a168-2486aa7735e9_CXC%2Bimages2.jpg 2028w,\n/static/76ab510c287acd4469b8b45afb98cbfa/eb03e/80c6b5e9-fe15-4ea0-a168-2486aa7735e9_CXC%2Bimages2.jpg 2806w","srcWebp":"/static/76ab510c287acd4469b8b45afb98cbfa/e377d/80c6b5e9-fe15-4ea0-a168-2486aa7735e9_CXC%2Bimages2.webp","srcSetWebp":"/static/76ab510c287acd4469b8b45afb98cbfa/64d55/80c6b5e9-fe15-4ea0-a168-2486aa7735e9_CXC%2Bimages2.webp 507w,\n/static/76ab510c287acd4469b8b45afb98cbfa/43d88/80c6b5e9-fe15-4ea0-a168-2486aa7735e9_CXC%2Bimages2.webp 1014w,\n/static/76ab510c287acd4469b8b45afb98cbfa/e377d/80c6b5e9-fe15-4ea0-a168-2486aa7735e9_CXC%2Bimages2.webp 2028w,\n/static/76ab510c287acd4469b8b45afb98cbfa/34c18/80c6b5e9-fe15-4ea0-a168-2486aa7735e9_CXC%2Bimages2.webp 2806w","sizes":"(max-width: 2028px) 100vw, 2028px"}}}}}}}},{"project":{"id":"YJIkHBAAACYAEYYL","uid":"grayswine","slug":"grays-wine","url":"/projects/retail/grayswine","document":{"id":"a37ea9ef-bd73-56fa-806f-f132515fe739","uid":"grayswine","data":{"title":{"text":"Grays Wine"},"category":{"uid":"retail","type":"project_category"},"video":{"url":"https://belong-creative.cdn.prismic.io/belong-creative/f2b5979a-bba4-4bf5-ba24-d4c6651009ba_GraysWine_Offer+Thumbnail.mp4"},"logo":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":2.206896551724138,"src":"/static/f5e3a4b956f715b1b5a6a766b70e0af7/61fd6/bd224e4b-e149-45c1-b741-cdb84d11a6bc_Grays_logo.png","srcSet":"/static/f5e3a4b956f715b1b5a6a766b70e0af7/49ddd/bd224e4b-e149-45c1-b741-cdb84d11a6bc_Grays_logo.png 64w,\n/static/f5e3a4b956f715b1b5a6a766b70e0af7/62915/bd224e4b-e149-45c1-b741-cdb84d11a6bc_Grays_logo.png 128w,\n/static/f5e3a4b956f715b1b5a6a766b70e0af7/61fd6/bd224e4b-e149-45c1-b741-cdb84d11a6bc_Grays_logo.png 256w,\n/static/f5e3a4b956f715b1b5a6a766b70e0af7/450e9/bd224e4b-e149-45c1-b741-cdb84d11a6bc_Grays_logo.png 384w,\n/static/f5e3a4b956f715b1b5a6a766b70e0af7/bc59e/bd224e4b-e149-45c1-b741-cdb84d11a6bc_Grays_logo.png 512w,\n/static/f5e3a4b956f715b1b5a6a766b70e0af7/1c1a5/bd224e4b-e149-45c1-b741-cdb84d11a6bc_Grays_logo.png 550w","srcWebp":"/static/f5e3a4b956f715b1b5a6a766b70e0af7/34b62/bd224e4b-e149-45c1-b741-cdb84d11a6bc_Grays_logo.webp","srcSetWebp":"/static/f5e3a4b956f715b1b5a6a766b70e0af7/85647/bd224e4b-e149-45c1-b741-cdb84d11a6bc_Grays_logo.webp 64w,\n/static/f5e3a4b956f715b1b5a6a766b70e0af7/cde37/bd224e4b-e149-45c1-b741-cdb84d11a6bc_Grays_logo.webp 128w,\n/static/f5e3a4b956f715b1b5a6a766b70e0af7/34b62/bd224e4b-e149-45c1-b741-cdb84d11a6bc_Grays_logo.webp 256w,\n/static/f5e3a4b956f715b1b5a6a766b70e0af7/faab5/bd224e4b-e149-45c1-b741-cdb84d11a6bc_Grays_logo.webp 384w,\n/static/f5e3a4b956f715b1b5a6a766b70e0af7/a3e81/bd224e4b-e149-45c1-b741-cdb84d11a6bc_Grays_logo.webp 512w,\n/static/f5e3a4b956f715b1b5a6a766b70e0af7/25338/bd224e4b-e149-45c1-b741-cdb84d11a6bc_Grays_logo.webp 550w","sizes":"(max-width: 256px) 100vw, 256px"}}}},"thumbnail":{"alt":null,"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5179640718562875,"src":"/static/72f44dd44eccf51b613999f2629cffaa/fbd99/8bebde98-0384-4683-9fc7-3227f6dd2170_GraysWine%2Bimages4.jpg","srcSet":"/static/72f44dd44eccf51b613999f2629cffaa/cf654/8bebde98-0384-4683-9fc7-3227f6dd2170_GraysWine%2Bimages4.jpg 507w,\n/static/72f44dd44eccf51b613999f2629cffaa/53d19/8bebde98-0384-4683-9fc7-3227f6dd2170_GraysWine%2Bimages4.jpg 1014w,\n/static/72f44dd44eccf51b613999f2629cffaa/fbd99/8bebde98-0384-4683-9fc7-3227f6dd2170_GraysWine%2Bimages4.jpg 2028w,\n/static/72f44dd44eccf51b613999f2629cffaa/eb03e/8bebde98-0384-4683-9fc7-3227f6dd2170_GraysWine%2Bimages4.jpg 2806w","srcWebp":"/static/72f44dd44eccf51b613999f2629cffaa/e377d/8bebde98-0384-4683-9fc7-3227f6dd2170_GraysWine%2Bimages4.webp","srcSetWebp":"/static/72f44dd44eccf51b613999f2629cffaa/64d55/8bebde98-0384-4683-9fc7-3227f6dd2170_GraysWine%2Bimages4.webp 507w,\n/static/72f44dd44eccf51b613999f2629cffaa/43d88/8bebde98-0384-4683-9fc7-3227f6dd2170_GraysWine%2Bimages4.webp 1014w,\n/static/72f44dd44eccf51b613999f2629cffaa/e377d/8bebde98-0384-4683-9fc7-3227f6dd2170_GraysWine%2Bimages4.webp 2028w,\n/static/72f44dd44eccf51b613999f2629cffaa/34c18/8bebde98-0384-4683-9fc7-3227f6dd2170_GraysWine%2Bimages4.webp 2806w","sizes":"(max-width: 2028px) 100vw, 2028px"}}}}}}}},{"project":{"id":"X5nmzBAAAB4Ah_GH","uid":"cch","slug":"cch","url":"/projects/retail/cch","document":{"id":"cfef4cc1-467b-5841-ae70-4b7a6f212e5b","uid":"cch","data":{"title":{"text":"CCH"},"category":{"uid":"retail","type":"project_category"},"video":{"url":""},"logo":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":2.064516129032258,"src":"/static/21cab94712944362e3b82b0b7ee27117/61fd6/f644b93a-92e4-44d4-bab5-a8e1d6cc963e_Screen%2BShot%2B2020-10-28%2Bat%2B8.50.41%2Bam.png","srcSet":"/static/21cab94712944362e3b82b0b7ee27117/49ddd/f644b93a-92e4-44d4-bab5-a8e1d6cc963e_Screen%2BShot%2B2020-10-28%2Bat%2B8.50.41%2Bam.png 64w,\n/static/21cab94712944362e3b82b0b7ee27117/62915/f644b93a-92e4-44d4-bab5-a8e1d6cc963e_Screen%2BShot%2B2020-10-28%2Bat%2B8.50.41%2Bam.png 128w,\n/static/21cab94712944362e3b82b0b7ee27117/61fd6/f644b93a-92e4-44d4-bab5-a8e1d6cc963e_Screen%2BShot%2B2020-10-28%2Bat%2B8.50.41%2Bam.png 256w,\n/static/21cab94712944362e3b82b0b7ee27117/450e9/f644b93a-92e4-44d4-bab5-a8e1d6cc963e_Screen%2BShot%2B2020-10-28%2Bat%2B8.50.41%2Bam.png 384w,\n/static/21cab94712944362e3b82b0b7ee27117/bc59e/f644b93a-92e4-44d4-bab5-a8e1d6cc963e_Screen%2BShot%2B2020-10-28%2Bat%2B8.50.41%2Bam.png 512w,\n/static/21cab94712944362e3b82b0b7ee27117/33964/f644b93a-92e4-44d4-bab5-a8e1d6cc963e_Screen%2BShot%2B2020-10-28%2Bat%2B8.50.41%2Bam.png 764w","srcWebp":"/static/21cab94712944362e3b82b0b7ee27117/34b62/f644b93a-92e4-44d4-bab5-a8e1d6cc963e_Screen%2BShot%2B2020-10-28%2Bat%2B8.50.41%2Bam.webp","srcSetWebp":"/static/21cab94712944362e3b82b0b7ee27117/85647/f644b93a-92e4-44d4-bab5-a8e1d6cc963e_Screen%2BShot%2B2020-10-28%2Bat%2B8.50.41%2Bam.webp 64w,\n/static/21cab94712944362e3b82b0b7ee27117/cde37/f644b93a-92e4-44d4-bab5-a8e1d6cc963e_Screen%2BShot%2B2020-10-28%2Bat%2B8.50.41%2Bam.webp 128w,\n/static/21cab94712944362e3b82b0b7ee27117/34b62/f644b93a-92e4-44d4-bab5-a8e1d6cc963e_Screen%2BShot%2B2020-10-28%2Bat%2B8.50.41%2Bam.webp 256w,\n/static/21cab94712944362e3b82b0b7ee27117/faab5/f644b93a-92e4-44d4-bab5-a8e1d6cc963e_Screen%2BShot%2B2020-10-28%2Bat%2B8.50.41%2Bam.webp 384w,\n/static/21cab94712944362e3b82b0b7ee27117/a3e81/f644b93a-92e4-44d4-bab5-a8e1d6cc963e_Screen%2BShot%2B2020-10-28%2Bat%2B8.50.41%2Bam.webp 512w,\n/static/21cab94712944362e3b82b0b7ee27117/83560/f644b93a-92e4-44d4-bab5-a8e1d6cc963e_Screen%2BShot%2B2020-10-28%2Bat%2B8.50.41%2Bam.webp 764w","sizes":"(max-width: 256px) 100vw, 256px"}}}},"thumbnail":{"alt":null,"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5179640718562875,"src":"/static/cca85ec5abb7139872f45262e3994a97/fbd99/94a063c3-7a91-4314-b105-fe43b99e353a_CCH%2BIntergrator%2Bimages4.jpg","srcSet":"/static/cca85ec5abb7139872f45262e3994a97/cf654/94a063c3-7a91-4314-b105-fe43b99e353a_CCH%2BIntergrator%2Bimages4.jpg 507w,\n/static/cca85ec5abb7139872f45262e3994a97/53d19/94a063c3-7a91-4314-b105-fe43b99e353a_CCH%2BIntergrator%2Bimages4.jpg 1014w,\n/static/cca85ec5abb7139872f45262e3994a97/fbd99/94a063c3-7a91-4314-b105-fe43b99e353a_CCH%2BIntergrator%2Bimages4.jpg 2028w,\n/static/cca85ec5abb7139872f45262e3994a97/eb03e/94a063c3-7a91-4314-b105-fe43b99e353a_CCH%2BIntergrator%2Bimages4.jpg 2806w","srcWebp":"/static/cca85ec5abb7139872f45262e3994a97/e377d/94a063c3-7a91-4314-b105-fe43b99e353a_CCH%2BIntergrator%2Bimages4.webp","srcSetWebp":"/static/cca85ec5abb7139872f45262e3994a97/64d55/94a063c3-7a91-4314-b105-fe43b99e353a_CCH%2BIntergrator%2Bimages4.webp 507w,\n/static/cca85ec5abb7139872f45262e3994a97/43d88/94a063c3-7a91-4314-b105-fe43b99e353a_CCH%2BIntergrator%2Bimages4.webp 1014w,\n/static/cca85ec5abb7139872f45262e3994a97/e377d/94a063c3-7a91-4314-b105-fe43b99e353a_CCH%2BIntergrator%2Bimages4.webp 2028w,\n/static/cca85ec5abb7139872f45262e3994a97/34c18/94a063c3-7a91-4314-b105-fe43b99e353a_CCH%2BIntergrator%2Bimages4.webp 2806w","sizes":"(max-width: 2028px) 100vw, 2028px"}}}}}}}}]},{"slice_type":"featured_articles","id":"81c449ae-f50b-5622-8b41-c4717b83f0b3","primary":{"title":{"text":"Featured insights"},"link":"All insights"},"items":[{"article":{"id":"aFCeGRIAACgAMdPj","uid":"customer-value-proposition-and-why-does-it-matter","slug":"what-is-a-customer-value-proposition-and-why-does-it-matter","url":"/insights/undefined/customer-value-proposition-and-why-does-it-matter","document":{"id":"72549051-08e2-510d-8aa4-c9a14c26ae04","uid":"customer-value-proposition-and-why-does-it-matter","last_publication_date":"23 Jun","data":{"article_category":{"uid":"customer-value-proposition"},"title":{"text":"What is a Customer Value Proposition and why does it matter?"},"category":"Branding","description":{"html":"<p>Every brand wants to stand out, but the ones that truly resonate start with clarity. This article explores the power of a strong Customer Value Proposition (CVP) and how it helps your brand speak with purpose, not just volume. We unpack what makes a CVP effective, how it differs from tools like your USP or EVP, and why it’s more than just clever words. It is a bridge between what you offer and what your customers value most. Using our 5 Pillar Framework, we show how a CVP can create real connection, foster trust and spark a sense of belonging. For anyone serious about building a brand that feels as good as it looks.</p>"},"thumbnail":{"alt":"Employee assisting a customer","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.8303249097472925,"src":"/static/6f413705d9d1e09722aa271c55a4052e/56abc/aFNLJbNJEFaPYFde_Image_fx-56-.jpg","srcSet":"/static/6f413705d9d1e09722aa271c55a4052e/cf654/aFNLJbNJEFaPYFde_Image_fx-56-.jpg 507w,\n/static/6f413705d9d1e09722aa271c55a4052e/53d19/aFNLJbNJEFaPYFde_Image_fx-56-.jpg 1014w,\n/static/6f413705d9d1e09722aa271c55a4052e/56abc/aFNLJbNJEFaPYFde_Image_fx-56-.jpg 1408w","srcWebp":"/static/6f413705d9d1e09722aa271c55a4052e/770c1/aFNLJbNJEFaPYFde_Image_fx-56-.webp","srcSetWebp":"/static/6f413705d9d1e09722aa271c55a4052e/64d55/aFNLJbNJEFaPYFde_Image_fx-56-.webp 507w,\n/static/6f413705d9d1e09722aa271c55a4052e/43d88/aFNLJbNJEFaPYFde_Image_fx-56-.webp 1014w,\n/static/6f413705d9d1e09722aa271c55a4052e/770c1/aFNLJbNJEFaPYFde_Image_fx-56-.webp 1408w","sizes":"(max-width: 1408px) 100vw, 1408px"}}}}}}}},{"article":{"id":"YsVaGhIAACMABaqt","uid":"corporate-values-vs-value-prop","slug":"what-is-the-difference-between-corporate-values-and-a-value-proposition","url":"/insights/undefined/corporate-values-vs-value-prop","document":{"id":"b8457edd-d914-53cf-bc54-b3be77e13d04","uid":"corporate-values-vs-value-prop","last_publication_date":"11 Feb","data":{"article_category":{"uid":"customer-value-proposition"},"title":{"text":"What is the difference between Corporate Values and a Value Proposition?"},"category":"Strategy","description":{"html":"<p>As consumers, we can fall in &#39;love&#39; with brands if our personal values align with how we perceive the brand&#39;s values. What can be confusing is the difference between Corporate Values and a Value Proposition - while both act as a guiding light to support a business&#39;s aspirations and help create &#39;magnetic brands&#39; - they do this in very different ways. Find out how...</p>"},"thumbnail":{"alt":"an hugging a laptop like a baby","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.8303249097472925,"src":"/static/54d6e483168253bbf92db5d49c444d0d/fbd99/Z6qxupbqstJ9-dLf_huggingalaptoplikeababy.jpg","srcSet":"/static/54d6e483168253bbf92db5d49c444d0d/cf654/Z6qxupbqstJ9-dLf_huggingalaptoplikeababy.jpg 507w,\n/static/54d6e483168253bbf92db5d49c444d0d/53d19/Z6qxupbqstJ9-dLf_huggingalaptoplikeababy.jpg 1014w,\n/static/54d6e483168253bbf92db5d49c444d0d/fbd99/Z6qxupbqstJ9-dLf_huggingalaptoplikeababy.jpg 2028w,\n/static/54d6e483168253bbf92db5d49c444d0d/3b958/Z6qxupbqstJ9-dLf_huggingalaptoplikeababy.jpg 2600w","srcWebp":"/static/54d6e483168253bbf92db5d49c444d0d/e377d/Z6qxupbqstJ9-dLf_huggingalaptoplikeababy.webp","srcSetWebp":"/static/54d6e483168253bbf92db5d49c444d0d/64d55/Z6qxupbqstJ9-dLf_huggingalaptoplikeababy.webp 507w,\n/static/54d6e483168253bbf92db5d49c444d0d/43d88/Z6qxupbqstJ9-dLf_huggingalaptoplikeababy.webp 1014w,\n/static/54d6e483168253bbf92db5d49c444d0d/e377d/Z6qxupbqstJ9-dLf_huggingalaptoplikeababy.webp 2028w,\n/static/54d6e483168253bbf92db5d49c444d0d/9b7ef/Z6qxupbqstJ9-dLf_huggingalaptoplikeababy.webp 2600w","sizes":"(max-width: 2028px) 100vw, 2028px"}}}}}}}},{"article":{"id":"Z5BTYhAAACEAYXOe","uid":"closer-look-into-customer-value-proposition-where-customers-drive-culture","slug":"a-closer-look-into-cvp-where-customers-drive-culture","url":"/insights/undefined/closer-look-into-customer-value-proposition-where-customers-drive-culture","document":{"id":"f4ff5195-3905-52fc-bfdc-ee46626d40be","uid":"closer-look-into-customer-value-proposition-where-customers-drive-culture","last_publication_date":"29 Jan","data":{"article_category":{"uid":"customer-value-proposition"},"title":{"text":"A Closer Look into CVP: Where Customers Drive Culture"},"category":"Strategy","description":{"html":"<p>A Closer Look into CVP: Where Customers Drive Culture explores how successful organisations let their customers shape their culture authentically. This comprehensive guide reveals how customer insights and experiences can transform your brand&#39;s DNA, moving beyond traditional customer service to create true brand advocacy.</p>"},"thumbnail":{"alt":"happy customer interaction","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,/9j/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wgARCAANABQDASIAAhEBAxEB/8QAFwABAQEBAAAAAAAAAAAAAAAAAAQDBf/EABUBAQEAAAAAAAAAAAAAAAAAAAEC/9oADAMBAAIQAxAAAAFrZzBvRGP/xAAcEAABAwUAAAAAAAAAAAAAAAACAQMiABESMTP/2gAIAQEAAQUCaiMSMW27FpOqplX/xAAVEQEBAAAAAAAAAAAAAAAAAAAQEf/aAAgBAwEBPwGn/8QAFREBAQAAAAAAAAAAAAAAAAAAABH/2gAIAQIBAT8BiP/EABsQAAIDAAMAAAAAAAAAAAAAAAABAhEhEkFx/9oACAEBAAY/Aqa5SsacOjaQ3Wk2eYf/xAAcEAACAgIDAAAAAAAAAAAAAAABEQAxIVFBYXH/2gAIAQEAAT8hYaNlsRpAQyPsRkGcNQwsAAXBFzUxetp//9oADAMBAAIAAwAAABDD/wD/xAAXEQEBAQEAAAAAAAAAAAAAAAABABEh/9oACAEDAQE/EDRpL2//xAAWEQEBAQAAAAAAAAAAAAAAAAABEQD/2gAIAQIBAT8QYY4E3//EAB0QAQADAAMAAwAAAAAAAAAAAAEAESExQXFRweH/2gAIAQEAAT8QRIcFejxzWfsrTDTDvhinYLEceROlhTXr7mEUAperbbcu7QEKVe7XPmf/2Q==","aspectRatio":1.5271084337349397,"src":"/static/53011437458b018ed17e4cbaa331f393/fbd99/Z5Xpm5bqstJ992lg_caucasian-attractive-man-receive-hot-coffee-from-w-2023-11-27-05-24-23-utc.jpg","srcSet":"/static/53011437458b018ed17e4cbaa331f393/cf654/Z5Xpm5bqstJ992lg_caucasian-attractive-man-receive-hot-coffee-from-w-2023-11-27-05-24-23-utc.jpg 507w,\n/static/53011437458b018ed17e4cbaa331f393/53d19/Z5Xpm5bqstJ992lg_caucasian-attractive-man-receive-hot-coffee-from-w-2023-11-27-05-24-23-utc.jpg 1014w,\n/static/53011437458b018ed17e4cbaa331f393/fbd99/Z5Xpm5bqstJ992lg_caucasian-attractive-man-receive-hot-coffee-from-w-2023-11-27-05-24-23-utc.jpg 2028w,\n/static/53011437458b018ed17e4cbaa331f393/3b958/Z5Xpm5bqstJ992lg_caucasian-attractive-man-receive-hot-coffee-from-w-2023-11-27-05-24-23-utc.jpg 2600w","srcWebp":"/static/53011437458b018ed17e4cbaa331f393/e377d/Z5Xpm5bqstJ992lg_caucasian-attractive-man-receive-hot-coffee-from-w-2023-11-27-05-24-23-utc.webp","srcSetWebp":"/static/53011437458b018ed17e4cbaa331f393/64d55/Z5Xpm5bqstJ992lg_caucasian-attractive-man-receive-hot-coffee-from-w-2023-11-27-05-24-23-utc.webp 507w,\n/static/53011437458b018ed17e4cbaa331f393/43d88/Z5Xpm5bqstJ992lg_caucasian-attractive-man-receive-hot-coffee-from-w-2023-11-27-05-24-23-utc.webp 1014w,\n/static/53011437458b018ed17e4cbaa331f393/e377d/Z5Xpm5bqstJ992lg_caucasian-attractive-man-receive-hot-coffee-from-w-2023-11-27-05-24-23-utc.webp 2028w,\n/static/53011437458b018ed17e4cbaa331f393/9b7ef/Z5Xpm5bqstJ992lg_caucasian-attractive-man-receive-hot-coffee-from-w-2023-11-27-05-24-23-utc.webp 2600w","sizes":"(max-width: 2028px) 100vw, 2028px"}}}}}}}},{"article":{"id":"Zz6lLxMAACIA2vr6","uid":"cvp-brand-mythos","slug":"cvp-as-brand-mythos-weaving-customers-into-your-legendary-narrative","url":"/insights/undefined/cvp-brand-mythos","document":{"id":"533c117c-86ff-5123-b153-5ba8b85ce7e3","uid":"cvp-brand-mythos","last_publication_date":"18 Dec","data":{"article_category":{"uid":"customer-value-proposition"},"title":{"text":"CVP as Brand Mythos: Weaving Customers into Your Legendary Narrative"},"category":"Branding","description":{"html":"<p>Unlock the power of storytelling in your brand strategy. This article explores how to transform your Customer Value Proposition (CVP) into a compelling brand mythology. Learn about the 6 key archetypes in customer stories, how to map your customer&#39;s journey using the Hero&#39;s Journey framework, and strategies for co-creating a living legend with your customers. Discover how to weave your audience into your brand narrative, creating not just loyal customers, but passionate co-authors of your evolving story. Perfect for marketers, brand strategists, and business leaders looking to elevate their brand beyond mere transactions to meaningful, transformative experiences.</p>"},"thumbnail":{"alt":"Girl on beach watching tangled turtle","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1,"src":"/static/c7715d6d99570bb349ef287a226cd0bc/ab44e/Z2EXO5bqstJ98lYW_sd80sjam_72660_a_young_girl_in_a_dress_at_a_beach_watching_a_be_b1d8bf00-0220-488f-a033-1c0612971d64.png","srcSet":"/static/c7715d6d99570bb349ef287a226cd0bc/ce95f/Z2EXO5bqstJ98lYW_sd80sjam_72660_a_young_girl_in_a_dress_at_a_beach_watching_a_be_b1d8bf00-0220-488f-a033-1c0612971d64.png 507w,\n/static/c7715d6d99570bb349ef287a226cd0bc/8e204/Z2EXO5bqstJ98lYW_sd80sjam_72660_a_young_girl_in_a_dress_at_a_beach_watching_a_be_b1d8bf00-0220-488f-a033-1c0612971d64.png 1014w,\n/static/c7715d6d99570bb349ef287a226cd0bc/ab44e/Z2EXO5bqstJ98lYW_sd80sjam_72660_a_young_girl_in_a_dress_at_a_beach_watching_a_be_b1d8bf00-0220-488f-a033-1c0612971d64.png 2028w,\n/static/c7715d6d99570bb349ef287a226cd0bc/22f13/Z2EXO5bqstJ98lYW_sd80sjam_72660_a_young_girl_in_a_dress_at_a_beach_watching_a_be_b1d8bf00-0220-488f-a033-1c0612971d64.png 2048w","srcWebp":"/static/c7715d6d99570bb349ef287a226cd0bc/e377d/Z2EXO5bqstJ98lYW_sd80sjam_72660_a_young_girl_in_a_dress_at_a_beach_watching_a_be_b1d8bf00-0220-488f-a033-1c0612971d64.webp","srcSetWebp":"/static/c7715d6d99570bb349ef287a226cd0bc/64d55/Z2EXO5bqstJ98lYW_sd80sjam_72660_a_young_girl_in_a_dress_at_a_beach_watching_a_be_b1d8bf00-0220-488f-a033-1c0612971d64.webp 507w,\n/static/c7715d6d99570bb349ef287a226cd0bc/43d88/Z2EXO5bqstJ98lYW_sd80sjam_72660_a_young_girl_in_a_dress_at_a_beach_watching_a_be_b1d8bf00-0220-488f-a033-1c0612971d64.webp 1014w,\n/static/c7715d6d99570bb349ef287a226cd0bc/e377d/Z2EXO5bqstJ98lYW_sd80sjam_72660_a_young_girl_in_a_dress_at_a_beach_watching_a_be_b1d8bf00-0220-488f-a033-1c0612971d64.webp 2028w,\n/static/c7715d6d99570bb349ef287a226cd0bc/96ec1/Z2EXO5bqstJ98lYW_sd80sjam_72660_a_young_girl_in_a_dress_at_a_beach_watching_a_be_b1d8bf00-0220-488f-a033-1c0612971d64.webp 2048w","sizes":"(max-width: 2028px) 100vw, 2028px"}}}}}}}}]},{"slice_type":"quick_links","id":"5e540f51-a3c8-5aab-8c24-372237cf3108","primary":{"title":{"text":"Other services"}},"items":[{"icon":"Research","text":"Learn more","style":"Tertiary","link":{"url":"/strategy/research"},"title":{"text":"Research"},"description":{"text":"Uncover how people really feel about your brand based on evidence and insight."}},{"icon":"Comm-Strategy","text":"Learn more","style":"Tertiary","link":{"url":"/strategy/communications-strategy"},"title":{"text":"Communications Strategy"},"description":{"text":"Develop a smart plan that integrates audience, channels and tactics to crush your marketing goals."}},{"icon":"Advertising-Campaign","text":"Learn more","style":"Tertiary","link":{"url":"/strategy/advertising-campaigns"},"title":{"text":"Advertising Campaigns"},"description":{"text":"We're 'big idea' creators. Let's take your brand to the next level with creative advertising."}},{"icon":"EVP","text":"Learn more","style":"Tertiary","link":{"url":"/strategy/employee-value-propositions"},"title":{"text":"Employee Value Propositions (EVP)"},"description":{"text":"Attract, engage and retain the right employees with your unique EVP."}},{"icon":"Get-in-Touch","text":"Let's connect","style":"Secondary","link":{"url":"/contact-us"},"title":{"text":"Get in touch"},"description":{"text":"Need a trusted strategic partner? We'd love to help you create belonging for your brand. "}}]}]}}},"pageContext":{"uid":"cvp-for-approval"}},
    "staticQueryHashes": ["2141701326","2306499438","2595101996","293496139","3489720869","3587799527","3611994492","982204991"]}