{ "componentChunkName": "component---src-templates-services-jsx", "path": "/strategy/communications-strategy-for-approval/", "result": {"data":{"prismicService":{"id":"32b38824-4c5b-5f91-80ed-b9381db58336","uid":"communications-strategy-for-approval","prismicId":"amqb8hIAACgA6RdP","data":{"indexed":false,"title":{"text":"Communications Strategy"},"category":{"uid":"strategy","type":"service_category"},"meta_title":{"text":"Communications Strategy Agency in Sydney | Belong Creative"},"meta_description":{"text":"A communications strategy that defines your messaging, tone of voice and channels. Work with Belong Creative to make every message land. Talk to us."},"open_graph_image":{"url":null},"schema":{"text":"{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Service\",\"name\":\"Communications strategy\",\"serviceType\":\"Communications strategy\",\"provider\":{\"@type\":\"Organization\",\"name\":\"Belong Creative\"},\"url\":\"https://belongcreative.com.au/strategy/communications-strategy/\"},{\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https://belongcreative.com.au/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Strategy\",\"item\":\"https://belongcreative.com.au/strategy/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Communications strategy\",\"item\":\"https://belongcreative.com.au/strategy/communications-strategy/\"}]},{\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is a communications strategy?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A communications strategy is the plan that defines your key messages, tone of voice and channels, so everything your brand says is clear, consistent and persuasive.\"}},{\"@type\":\"Question\",\"name\":\"What does a communications strategy include?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Your messaging framework and value proposition, tone of voice, audience and channel plan, and the content priorities that bring it to life.\"}},{\"@type\":\"Question\",\"name\":\"How is communications strategy different from brand strategy?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Brand strategy defines what you stand for. Communications strategy defines how you say it - the messages, voice and channels that carry your brand to the right audiences.\"}}]}]}"},"body":[{"slice_type":"heading","id":"ee96e0fe-e2aa-5d9f-833f-8b0df9402264","primary":{"title":{"text":"Communications strategy","html":"

Communications strategy

"},"subtitle":{"text":"Messaging, tone of voice and channels that make every message land, for mid-size businesses.","html":"

Messaging, tone of voice and channels that make every message land, for mid-size businesses.

"},"description":{"html":"

A communications strategy defines your key messages, tone of voice and channels so everything your brand says is clear, consistent and persuasive. Belong Creative builds communications strategies that connect your brand with the right audiences.

"}}},{"slice_type":"text","id":"5f109283-4e49-5362-97a7-3fe0434ffa3c","primary":{"text":{"html":"

A communications strategy is the plan that defines your messaging, tone of voice and channels, so everything your brand says lands. At Belong Creative we build them for mid-size businesses.

Key takeaways
Frequently asked questions
What is a communications strategy?

A communications strategy is the plan that defines your key messages, tone of voice and channels, so everything your brand says is clear, consistent and persuasive.

What does a communications strategy include?

Your messaging framework and value proposition, tone of voice, audience and channel plan, and the content priorities that bring it to life.

How is communications strategy different from brand strategy?

Brand strategy defines what you stand for. Communications strategy defines how you say it - the messages, voice and channels that carry your brand to the right audiences.

Explore our brand strategy, customer value propositions and wider strategy services.

"}}},{"slice_type":"images","id":"586add01-96e1-5de5-8551-6be193bd74bf","primary":{"display":"Mosaic"},"items":[{"image":{"alt":"Communication Strategy Consulting","url":"https://images.prismic.io/belong-creative/ac9f4e43-bcf7-41d5-87cf-58f67488e772_Pitt+St+OSD+images3.jpg?auto=format%2Ccompress","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5180265654648957,"src":"/static/31bb59fe835012f7388164644318cff8/eb03e/ac9f4e43-bcf7-41d5-87cf-58f67488e772_Pitt%2BSt%2BOSD%2Bimages3.jpg","srcSet":"/static/31bb59fe835012f7388164644318cff8/14b42/ac9f4e43-bcf7-41d5-87cf-58f67488e772_Pitt%2BSt%2BOSD%2Bimages3.jpg 800w,\n/static/31bb59fe835012f7388164644318cff8/0e329/ac9f4e43-bcf7-41d5-87cf-58f67488e772_Pitt%2BSt%2BOSD%2Bimages3.jpg 1600w,\n/static/31bb59fe835012f7388164644318cff8/eb03e/ac9f4e43-bcf7-41d5-87cf-58f67488e772_Pitt%2BSt%2BOSD%2Bimages3.jpg 2806w","srcWebp":"/static/31bb59fe835012f7388164644318cff8/34c18/ac9f4e43-bcf7-41d5-87cf-58f67488e772_Pitt%2BSt%2BOSD%2Bimages3.webp","srcSetWebp":"/static/31bb59fe835012f7388164644318cff8/58556/ac9f4e43-bcf7-41d5-87cf-58f67488e772_Pitt%2BSt%2BOSD%2Bimages3.webp 800w,\n/static/31bb59fe835012f7388164644318cff8/7c22d/ac9f4e43-bcf7-41d5-87cf-58f67488e772_Pitt%2BSt%2BOSD%2Bimages3.webp 1600w,\n/static/31bb59fe835012f7388164644318cff8/34c18/ac9f4e43-bcf7-41d5-87cf-58f67488e772_Pitt%2BSt%2BOSD%2Bimages3.webp 2806w","sizes":"(max-width: 2806px) 100vw, 2806px"}}}}},{"image":{"alt":"Communication Strategy Consulting","url":"https://images.prismic.io/belong-creative/2b45fd19-6ca3-45b9-b5b2-722a200c7277_Screen+Shot+2020-11-09+at+1.02.20+am.png?auto=format%2Ccompress","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5238095238095237,"src":"/static/8eae72afdaf26af5630f387f2e5b7c6a/1dcea/2b45fd19-6ca3-45b9-b5b2-722a200c7277_Screen%2BShot%2B2020-11-09%2Bat%2B1.02.20%2Bam.png","srcSet":"/static/8eae72afdaf26af5630f387f2e5b7c6a/ee604/2b45fd19-6ca3-45b9-b5b2-722a200c7277_Screen%2BShot%2B2020-11-09%2Bat%2B1.02.20%2Bam.png 800w,\n/static/8eae72afdaf26af5630f387f2e5b7c6a/1dcea/2b45fd19-6ca3-45b9-b5b2-722a200c7277_Screen%2BShot%2B2020-11-09%2Bat%2B1.02.20%2Bam.png 1536w","srcWebp":"/static/8eae72afdaf26af5630f387f2e5b7c6a/d5052/2b45fd19-6ca3-45b9-b5b2-722a200c7277_Screen%2BShot%2B2020-11-09%2Bat%2B1.02.20%2Bam.webp","srcSetWebp":"/static/8eae72afdaf26af5630f387f2e5b7c6a/58556/2b45fd19-6ca3-45b9-b5b2-722a200c7277_Screen%2BShot%2B2020-11-09%2Bat%2B1.02.20%2Bam.webp 800w,\n/static/8eae72afdaf26af5630f387f2e5b7c6a/d5052/2b45fd19-6ca3-45b9-b5b2-722a200c7277_Screen%2BShot%2B2020-11-09%2Bat%2B1.02.20%2Bam.webp 1536w","sizes":"(max-width: 1536px) 100vw, 1536px"}}}}}]},{"slice_type":"featured_content","id":"44292e64-a4b9-55b9-a593-3afc04efa67b","items":[{"title":{"text":"COMMUNICATION STRATEGY"},"subtitle":{"text":"Why is a Communication strategy required?"},"link":{"text":""},"link_url":{"url":""},"description":{"html":"

A communication strategy is key to coordinating your organisation's internal and external communications. Having a plan avoids redundancies and wastage in communication. An organisation-wide communication strategy can help to ensure that communications are cohesive and help to build trust with customers, employees and shareholders. Effective communication can lead to improved outcomes, such as engagement of customers and improved productivity and enhanced motivation of employees, giving them the right information to make better decisions faster.

"},"thumbnail":{"alt":"Communication Strategy Consulting","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.712837837837838,"src":"/static/7a5abf8e1191f85b613b0df5636a021c/f2e3f/55a95573-9b85-4718-9206-7a89c390bda7_Elements%2Bof%2Ba%2BCommunication%2BStrategy%2B-%2B1.jpg","srcSet":"/static/7a5abf8e1191f85b613b0df5636a021c/cf654/55a95573-9b85-4718-9206-7a89c390bda7_Elements%2Bof%2Ba%2BCommunication%2BStrategy%2B-%2B1.jpg 507w,\n/static/7a5abf8e1191f85b613b0df5636a021c/53d19/55a95573-9b85-4718-9206-7a89c390bda7_Elements%2Bof%2Ba%2BCommunication%2BStrategy%2B-%2B1.jpg 1014w,\n/static/7a5abf8e1191f85b613b0df5636a021c/f2e3f/55a95573-9b85-4718-9206-7a89c390bda7_Elements%2Bof%2Ba%2BCommunication%2BStrategy%2B-%2B1.jpg 1400w","srcWebp":"/static/7a5abf8e1191f85b613b0df5636a021c/9592d/55a95573-9b85-4718-9206-7a89c390bda7_Elements%2Bof%2Ba%2BCommunication%2BStrategy%2B-%2B1.webp","srcSetWebp":"/static/7a5abf8e1191f85b613b0df5636a021c/64d55/55a95573-9b85-4718-9206-7a89c390bda7_Elements%2Bof%2Ba%2BCommunication%2BStrategy%2B-%2B1.webp 507w,\n/static/7a5abf8e1191f85b613b0df5636a021c/43d88/55a95573-9b85-4718-9206-7a89c390bda7_Elements%2Bof%2Ba%2BCommunication%2BStrategy%2B-%2B1.webp 1014w,\n/static/7a5abf8e1191f85b613b0df5636a021c/9592d/55a95573-9b85-4718-9206-7a89c390bda7_Elements%2Bof%2Ba%2BCommunication%2BStrategy%2B-%2B1.webp 1400w","sizes":"(max-width: 1400px) 100vw, 1400px"}}}}},{"title":{"text":"ASKING THE RIGHT QUESTIONS"},"subtitle":{"text":"Where do you start when developing a Communications Strategy?"},"link":{"text":""},"link_url":{"url":""},"description":{"html":"

When creating a communications strategy, there are several questions you need to consider as part of the project brief. These include:

  1. What are the objectives for the strategy you hope to achieve?
  2. Who is the audience that you want to reach with your communication?
  3. What is your current situation and how does it need to change? 
  4. What are the key messages you want to communicate to your target audience?
  5. How and when will you measure the success of your communications strategy?
  6. Which communication channels are best to reach your target audience?
  7. Who will you assign responsibility for creating and deploying your campaign?
  8. What tasks need to be completed and when?
"},"thumbnail":{"alt":"Communication Strategy Consulting","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5179640718562875,"src":"/static/1019de509ca1e5c8a5ee607d02278eb9/54967/8ad0ce90-3a94-4f2c-bc2f-dcc318f343c4_CXC%2BFP_images_13.png","srcSet":"/static/1019de509ca1e5c8a5ee607d02278eb9/ce95f/8ad0ce90-3a94-4f2c-bc2f-dcc318f343c4_CXC%2BFP_images_13.png 507w,\n/static/1019de509ca1e5c8a5ee607d02278eb9/8e204/8ad0ce90-3a94-4f2c-bc2f-dcc318f343c4_CXC%2BFP_images_13.png 1014w,\n/static/1019de509ca1e5c8a5ee607d02278eb9/54967/8ad0ce90-3a94-4f2c-bc2f-dcc318f343c4_CXC%2BFP_images_13.png 1400w","srcWebp":"/static/1019de509ca1e5c8a5ee607d02278eb9/9592d/8ad0ce90-3a94-4f2c-bc2f-dcc318f343c4_CXC%2BFP_images_13.webp","srcSetWebp":"/static/1019de509ca1e5c8a5ee607d02278eb9/64d55/8ad0ce90-3a94-4f2c-bc2f-dcc318f343c4_CXC%2BFP_images_13.webp 507w,\n/static/1019de509ca1e5c8a5ee607d02278eb9/43d88/8ad0ce90-3a94-4f2c-bc2f-dcc318f343c4_CXC%2BFP_images_13.webp 1014w,\n/static/1019de509ca1e5c8a5ee607d02278eb9/9592d/8ad0ce90-3a94-4f2c-bc2f-dcc318f343c4_CXC%2BFP_images_13.webp 1400w","sizes":"(max-width: 1400px) 100vw, 1400px"}}}}},{"title":{"text":"COMMUNICATION OBJECTIVES"},"subtitle":{"text":"Start with getting really clear on the problems to be solved."},"link":{"text":"Explore insight on Briefing"},"link_url":{"url":"/insights/undefined/why-do-i-need-a-brief"},"description":{"html":"

There are many integrated elements to a sound communications strategy. You have your strategic pillars like purpose, mission and corporate values. You have your Customer and Employee Value Propositions, as your key messaging frameworks that set you apart. With these foundational pieces clear, we can move onto your business and marketing objectives which we capture in a brief. What is the problem we are trying to solve? In terms of your target audience, who are we talking to and what problem are we solving for them? In what channels do they spend their time and how can we engage with them efficiently? What tactics can we use to take them through a journey of awareness, engagement, purchase and advocacy.

"},"thumbnail":{"alt":"Communication Strategy Consulting","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5179640718562875,"src":"/static/a4e7397237580f359f02a57f6c2a5cf7/f2e3f/YJHUrHlRxvInhzzD_Communication-Strategy-Consulting.jpg","srcSet":"/static/a4e7397237580f359f02a57f6c2a5cf7/cf654/YJHUrHlRxvInhzzD_Communication-Strategy-Consulting.jpg 507w,\n/static/a4e7397237580f359f02a57f6c2a5cf7/53d19/YJHUrHlRxvInhzzD_Communication-Strategy-Consulting.jpg 1014w,\n/static/a4e7397237580f359f02a57f6c2a5cf7/f2e3f/YJHUrHlRxvInhzzD_Communication-Strategy-Consulting.jpg 1400w","srcWebp":"/static/a4e7397237580f359f02a57f6c2a5cf7/9592d/YJHUrHlRxvInhzzD_Communication-Strategy-Consulting.webp","srcSetWebp":"/static/a4e7397237580f359f02a57f6c2a5cf7/64d55/YJHUrHlRxvInhzzD_Communication-Strategy-Consulting.webp 507w,\n/static/a4e7397237580f359f02a57f6c2a5cf7/43d88/YJHUrHlRxvInhzzD_Communication-Strategy-Consulting.webp 1014w,\n/static/a4e7397237580f359f02a57f6c2a5cf7/9592d/YJHUrHlRxvInhzzD_Communication-Strategy-Consulting.webp 1400w","sizes":"(max-width: 1400px) 100vw, 1400px"}}}}},{"title":{"text":"STRATEGY"},"subtitle":{"text":"Developing Communication Strategy"},"link":{"text":""},"link_url":{"url":""},"description":{"html":"

Once you have answered these questions, follow these steps to develop a communication strategy:

  1. Determine your communications strategic objective
  2. Define and research your target audiences
  3. Assess the leap required from your status quo to close any gaps
  4. Identify your communications channels
  5. Create your key messages by channel
  6. Decide on metrics and milestones
  7. Assign message owners
  8. Create and deploy Project Plan
"},"thumbnail":{"alt":"Team brainstorm with post-it notes","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/753aef525394de62fb7b8468e5a8dc8d/f2e3f/99f6e273-66c8-4a73-9d6c-a54fd2f0d1d8_creative-startup-team-brainstorming-in-office-2022-11-15-03-58-48-utc.jpg","srcSet":"/static/753aef525394de62fb7b8468e5a8dc8d/cf654/99f6e273-66c8-4a73-9d6c-a54fd2f0d1d8_creative-startup-team-brainstorming-in-office-2022-11-15-03-58-48-utc.jpg 507w,\n/static/753aef525394de62fb7b8468e5a8dc8d/53d19/99f6e273-66c8-4a73-9d6c-a54fd2f0d1d8_creative-startup-team-brainstorming-in-office-2022-11-15-03-58-48-utc.jpg 1014w,\n/static/753aef525394de62fb7b8468e5a8dc8d/f2e3f/99f6e273-66c8-4a73-9d6c-a54fd2f0d1d8_creative-startup-team-brainstorming-in-office-2022-11-15-03-58-48-utc.jpg 1400w","srcWebp":"/static/753aef525394de62fb7b8468e5a8dc8d/9592d/99f6e273-66c8-4a73-9d6c-a54fd2f0d1d8_creative-startup-team-brainstorming-in-office-2022-11-15-03-58-48-utc.webp","srcSetWebp":"/static/753aef525394de62fb7b8468e5a8dc8d/64d55/99f6e273-66c8-4a73-9d6c-a54fd2f0d1d8_creative-startup-team-brainstorming-in-office-2022-11-15-03-58-48-utc.webp 507w,\n/static/753aef525394de62fb7b8468e5a8dc8d/43d88/99f6e273-66c8-4a73-9d6c-a54fd2f0d1d8_creative-startup-team-brainstorming-in-office-2022-11-15-03-58-48-utc.webp 1014w,\n/static/753aef525394de62fb7b8468e5a8dc8d/9592d/99f6e273-66c8-4a73-9d6c-a54fd2f0d1d8_creative-startup-team-brainstorming-in-office-2022-11-15-03-58-48-utc.webp 1400w","sizes":"(max-width: 1400px) 100vw, 1400px"}}}}},{"title":{"text":"STAKEHOLDER ENGAGEMENT"},"subtitle":{"text":"Engage every key stakeholder with your communications plan."},"link":{"text":""},"link_url":{"url":""},"description":{"html":"

Often as business leaders, taking people on the journey is a key success factor. By demonstrating to your stakeholders how strategy turns into execution, you are well on your way to success. An integrated marketing communications plan does just that. Our Client Solutions team members have brand and marketing expertise to help you develop a communications plan as a versatile and robust tool. Engage your stakeholders with a clear roadmap. Engage your creative agency with a schedule of assets to deliver on.

"},"thumbnail":{"alt":"Communication Strategy Consulting","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5044510385756678,"src":"/static/22891d500a8d044b42c2599ee97aeda9/54967/931a1928-7196-4bd5-a28a-df03600148aa_Screen%2BShot%2B2020-11-08%2Bat%2B4.20.41%2Bpm.png","srcSet":"/static/22891d500a8d044b42c2599ee97aeda9/ce95f/931a1928-7196-4bd5-a28a-df03600148aa_Screen%2BShot%2B2020-11-08%2Bat%2B4.20.41%2Bpm.png 507w,\n/static/22891d500a8d044b42c2599ee97aeda9/8e204/931a1928-7196-4bd5-a28a-df03600148aa_Screen%2BShot%2B2020-11-08%2Bat%2B4.20.41%2Bpm.png 1014w,\n/static/22891d500a8d044b42c2599ee97aeda9/54967/931a1928-7196-4bd5-a28a-df03600148aa_Screen%2BShot%2B2020-11-08%2Bat%2B4.20.41%2Bpm.png 1400w","srcWebp":"/static/22891d500a8d044b42c2599ee97aeda9/9592d/931a1928-7196-4bd5-a28a-df03600148aa_Screen%2BShot%2B2020-11-08%2Bat%2B4.20.41%2Bpm.webp","srcSetWebp":"/static/22891d500a8d044b42c2599ee97aeda9/64d55/931a1928-7196-4bd5-a28a-df03600148aa_Screen%2BShot%2B2020-11-08%2Bat%2B4.20.41%2Bpm.webp 507w,\n/static/22891d500a8d044b42c2599ee97aeda9/43d88/931a1928-7196-4bd5-a28a-df03600148aa_Screen%2BShot%2B2020-11-08%2Bat%2B4.20.41%2Bpm.webp 1014w,\n/static/22891d500a8d044b42c2599ee97aeda9/9592d/931a1928-7196-4bd5-a28a-df03600148aa_Screen%2BShot%2B2020-11-08%2Bat%2B4.20.41%2Bpm.webp 1400w","sizes":"(max-width: 1400px) 100vw, 1400px"}}}}},{"title":{"text":""},"subtitle":{"text":"Why choose Belong Creative for developing your communication strategy?"},"link":{"text":""},"link_url":{"url":""},"description":{"html":"

We work with reputable brands to help them develop a communication strategy that engages the right people at the right time in the right channel; driving ROI. We do this through the following steps. 

"},"thumbnail":{"alt":"Communication Strategy Consulting","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5179640718562875,"src":"/static/8e58736b5b0598d86204e083dca38081/f2e3f/a9fc4207-761b-486b-ac3f-f8e65dbba7dd_Website_Allianz_Contact%2BCentre_images_11.jpg","srcSet":"/static/8e58736b5b0598d86204e083dca38081/cf654/a9fc4207-761b-486b-ac3f-f8e65dbba7dd_Website_Allianz_Contact%2BCentre_images_11.jpg 507w,\n/static/8e58736b5b0598d86204e083dca38081/53d19/a9fc4207-761b-486b-ac3f-f8e65dbba7dd_Website_Allianz_Contact%2BCentre_images_11.jpg 1014w,\n/static/8e58736b5b0598d86204e083dca38081/f2e3f/a9fc4207-761b-486b-ac3f-f8e65dbba7dd_Website_Allianz_Contact%2BCentre_images_11.jpg 1400w","srcWebp":"/static/8e58736b5b0598d86204e083dca38081/9592d/a9fc4207-761b-486b-ac3f-f8e65dbba7dd_Website_Allianz_Contact%2BCentre_images_11.webp","srcSetWebp":"/static/8e58736b5b0598d86204e083dca38081/64d55/a9fc4207-761b-486b-ac3f-f8e65dbba7dd_Website_Allianz_Contact%2BCentre_images_11.webp 507w,\n/static/8e58736b5b0598d86204e083dca38081/43d88/a9fc4207-761b-486b-ac3f-f8e65dbba7dd_Website_Allianz_Contact%2BCentre_images_11.webp 1014w,\n/static/8e58736b5b0598d86204e083dca38081/9592d/a9fc4207-761b-486b-ac3f-f8e65dbba7dd_Website_Allianz_Contact%2BCentre_images_11.webp 1400w","sizes":"(max-width: 1400px) 100vw, 1400px"}}}}},{"title":{"text":"COMMUNICATION STRATEGY"},"subtitle":{"text":"Communication Strategy Services"},"link":{"text":""},"link_url":{"url":""},"description":{"html":"

As a Communication Strategy agency, we provide the following communication services to support you:

1. Challenging and defining your communication objectives through collaboration

2. Developing the communication plan with phased campaigns

3. Determining the ideal communication channels to communicate the message

4. Alignment of communication strategy with corporate story

5. Measuring results and optimising content

We can also support your business with all the creative and production, including copy, design, printing, photography and video services. 

"},"thumbnail":{"alt":"Communication Strategy Consulting","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":2.0443548387096775,"src":"/static/65717ed790483bcc169926550d3b9e49/f2e3f/64b17c4c-1c66-491a-b707-a6cdfc54bb53_skilled-hipster-guys-talking-about-startup-ideas-2023-07-03-18-39-32-utc.jpg","srcSet":"/static/65717ed790483bcc169926550d3b9e49/cf654/64b17c4c-1c66-491a-b707-a6cdfc54bb53_skilled-hipster-guys-talking-about-startup-ideas-2023-07-03-18-39-32-utc.jpg 507w,\n/static/65717ed790483bcc169926550d3b9e49/53d19/64b17c4c-1c66-491a-b707-a6cdfc54bb53_skilled-hipster-guys-talking-about-startup-ideas-2023-07-03-18-39-32-utc.jpg 1014w,\n/static/65717ed790483bcc169926550d3b9e49/f2e3f/64b17c4c-1c66-491a-b707-a6cdfc54bb53_skilled-hipster-guys-talking-about-startup-ideas-2023-07-03-18-39-32-utc.jpg 1400w","srcWebp":"/static/65717ed790483bcc169926550d3b9e49/9592d/64b17c4c-1c66-491a-b707-a6cdfc54bb53_skilled-hipster-guys-talking-about-startup-ideas-2023-07-03-18-39-32-utc.webp","srcSetWebp":"/static/65717ed790483bcc169926550d3b9e49/64d55/64b17c4c-1c66-491a-b707-a6cdfc54bb53_skilled-hipster-guys-talking-about-startup-ideas-2023-07-03-18-39-32-utc.webp 507w,\n/static/65717ed790483bcc169926550d3b9e49/43d88/64b17c4c-1c66-491a-b707-a6cdfc54bb53_skilled-hipster-guys-talking-about-startup-ideas-2023-07-03-18-39-32-utc.webp 1014w,\n/static/65717ed790483bcc169926550d3b9e49/9592d/64b17c4c-1c66-491a-b707-a6cdfc54bb53_skilled-hipster-guys-talking-about-startup-ideas-2023-07-03-18-39-32-utc.webp 1400w","sizes":"(max-width: 1400px) 100vw, 1400px"}}}}}]},{"slice_type":"featured_projects","id":"41a818c8-a569-5f82-ae89-6af7305ded6c","primary":{"title":{"text":"Featured work"},"link":"All work"},"items":[{"project":{"id":"YJe5mRAAACUAKimk","uid":"investaoverstation","slug":"investa","url":"/projects/property/investaoverstation","document":{"id":"e8ae9562-4009-525b-8e4e-ade0e8380218","uid":"investaoverstation","data":{"title":{"text":"Investa"},"category":{"uid":"property","type":"project_category"},"video":{"url":""},"logo":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAJCAIAAAC9o5sfAAAACXBIWXMAAAsTAAALEwEAmpwYAAABi0lEQVQoz32RS0sCYRSG5zdE62jRuk27Fq4K2kRB/YI2raJtF9BNFgVdF01ITVczr+U9cxAvmWNIRYuBLhZm6pQmeQnH+r7vhNpUBPksDofDeTlwHooAYEJAAmMMdfm9TJURmkoIlmxOrMZINU8IkSqpgaWusiNNKALQHTprYI9nHgUAeEgKpO7ZfLH4c5mxedv7BpoYzXgqDQCeYJj1nxhtLm8w/Jov8NfRI2/Q7QteR+9NdncocjGmnOOvbh1ub4CLUJ1DE62ynuYNrbwapjf3lpnd0/PLWZo5cLKLqq3JhRW10ara1qoNFtZ/ojM7YvGEwepSzCxR/aNzbR39jau7I8lnAGA0JrOTvYvFPQFunl4PcJE1tUFvcXkC3OqObt/u1lsPdRbntt6smF6iuoaVLbLeQRvLIwyE5ArF4ttb+f1dFMv5QgFjnM5k40mhJIo3d7EPhDIv2eTTcyIlJFIC5Tvj5bSGj8b/aKjx9d9/oGpuSx8IEfjW8CWjGsS4YgUIQZI8jDHCFT4BF6/R7ag+NJMAAAAASUVORK5CYII=","aspectRatio":2.206896551724138,"src":"/static/c7c16eb4c4e9c88f413c35ad2c0fcff7/61fd6/13c6e745-dfea-46b3-8875-d066a58d30da_Investa_logo.png","srcSet":"/static/c7c16eb4c4e9c88f413c35ad2c0fcff7/49ddd/13c6e745-dfea-46b3-8875-d066a58d30da_Investa_logo.png 64w,\n/static/c7c16eb4c4e9c88f413c35ad2c0fcff7/62915/13c6e745-dfea-46b3-8875-d066a58d30da_Investa_logo.png 128w,\n/static/c7c16eb4c4e9c88f413c35ad2c0fcff7/61fd6/13c6e745-dfea-46b3-8875-d066a58d30da_Investa_logo.png 256w,\n/static/c7c16eb4c4e9c88f413c35ad2c0fcff7/450e9/13c6e745-dfea-46b3-8875-d066a58d30da_Investa_logo.png 384w,\n/static/c7c16eb4c4e9c88f413c35ad2c0fcff7/bc59e/13c6e745-dfea-46b3-8875-d066a58d30da_Investa_logo.png 512w,\n/static/c7c16eb4c4e9c88f413c35ad2c0fcff7/1c1a5/13c6e745-dfea-46b3-8875-d066a58d30da_Investa_logo.png 550w","srcWebp":"/static/c7c16eb4c4e9c88f413c35ad2c0fcff7/34b62/13c6e745-dfea-46b3-8875-d066a58d30da_Investa_logo.webp","srcSetWebp":"/static/c7c16eb4c4e9c88f413c35ad2c0fcff7/85647/13c6e745-dfea-46b3-8875-d066a58d30da_Investa_logo.webp 64w,\n/static/c7c16eb4c4e9c88f413c35ad2c0fcff7/cde37/13c6e745-dfea-46b3-8875-d066a58d30da_Investa_logo.webp 128w,\n/static/c7c16eb4c4e9c88f413c35ad2c0fcff7/34b62/13c6e745-dfea-46b3-8875-d066a58d30da_Investa_logo.webp 256w,\n/static/c7c16eb4c4e9c88f413c35ad2c0fcff7/faab5/13c6e745-dfea-46b3-8875-d066a58d30da_Investa_logo.webp 384w,\n/static/c7c16eb4c4e9c88f413c35ad2c0fcff7/a3e81/13c6e745-dfea-46b3-8875-d066a58d30da_Investa_logo.webp 512w,\n/static/c7c16eb4c4e9c88f413c35ad2c0fcff7/25338/13c6e745-dfea-46b3-8875-d066a58d30da_Investa_logo.webp 550w","sizes":"(max-width: 256px) 100vw, 256px"}}}},"thumbnail":{"alt":null,"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5179640718562875,"src":"/static/967cd50bf0e0d40f51caa74007131347/fbd99/c2f11368-5740-4edc-88f3-25c466a9bb03_Pitt%2BSt%2BOSD%2Bimages1.jpg","srcSet":"/static/967cd50bf0e0d40f51caa74007131347/cf654/c2f11368-5740-4edc-88f3-25c466a9bb03_Pitt%2BSt%2BOSD%2Bimages1.jpg 507w,\n/static/967cd50bf0e0d40f51caa74007131347/53d19/c2f11368-5740-4edc-88f3-25c466a9bb03_Pitt%2BSt%2BOSD%2Bimages1.jpg 1014w,\n/static/967cd50bf0e0d40f51caa74007131347/fbd99/c2f11368-5740-4edc-88f3-25c466a9bb03_Pitt%2BSt%2BOSD%2Bimages1.jpg 2028w,\n/static/967cd50bf0e0d40f51caa74007131347/eb03e/c2f11368-5740-4edc-88f3-25c466a9bb03_Pitt%2BSt%2BOSD%2Bimages1.jpg 2806w","srcWebp":"/static/967cd50bf0e0d40f51caa74007131347/e377d/c2f11368-5740-4edc-88f3-25c466a9bb03_Pitt%2BSt%2BOSD%2Bimages1.webp","srcSetWebp":"/static/967cd50bf0e0d40f51caa74007131347/64d55/c2f11368-5740-4edc-88f3-25c466a9bb03_Pitt%2BSt%2BOSD%2Bimages1.webp 507w,\n/static/967cd50bf0e0d40f51caa74007131347/43d88/c2f11368-5740-4edc-88f3-25c466a9bb03_Pitt%2BSt%2BOSD%2Bimages1.webp 1014w,\n/static/967cd50bf0e0d40f51caa74007131347/e377d/c2f11368-5740-4edc-88f3-25c466a9bb03_Pitt%2BSt%2BOSD%2Bimages1.webp 2028w,\n/static/967cd50bf0e0d40f51caa74007131347/34c18/c2f11368-5740-4edc-88f3-25c466a9bb03_Pitt%2BSt%2BOSD%2Bimages1.webp 2806w","sizes":"(max-width: 2028px) 100vw, 2028px"}}}}}}}},{"project":{"id":"X5nhNhAAACAAh9h6","uid":"roche","slug":"roche","url":"/projects/employment/roche","document":{"id":"73edff63-71d2-510b-98d2-73c862d73e4a","uid":"roche","data":{"title":{"text":"Roche"},"category":{"uid":"employment","type":"project_category"},"video":{"url":"https://belong-creative.cdn.prismic.io/belong-creative/1fdc02e8-7371-4c3a-8c09-9c6c60b7fcf4_Roche+Thumbnail+Video.mov"},"logo":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":2.206896551724138,"src":"/static/f670f0a992ae66980c5741d25e98ce41/61fd6/27e04ab0-b9a7-40b9-a94b-2252e3e50fe4_Screen%2BShot%2B2020-10-28%2Bat%2B8.50.12%2Bam.png","srcSet":"/static/f670f0a992ae66980c5741d25e98ce41/49ddd/27e04ab0-b9a7-40b9-a94b-2252e3e50fe4_Screen%2BShot%2B2020-10-28%2Bat%2B8.50.12%2Bam.png 64w,\n/static/f670f0a992ae66980c5741d25e98ce41/62915/27e04ab0-b9a7-40b9-a94b-2252e3e50fe4_Screen%2BShot%2B2020-10-28%2Bat%2B8.50.12%2Bam.png 128w,\n/static/f670f0a992ae66980c5741d25e98ce41/61fd6/27e04ab0-b9a7-40b9-a94b-2252e3e50fe4_Screen%2BShot%2B2020-10-28%2Bat%2B8.50.12%2Bam.png 256w,\n/static/f670f0a992ae66980c5741d25e98ce41/450e9/27e04ab0-b9a7-40b9-a94b-2252e3e50fe4_Screen%2BShot%2B2020-10-28%2Bat%2B8.50.12%2Bam.png 384w,\n/static/f670f0a992ae66980c5741d25e98ce41/bc59e/27e04ab0-b9a7-40b9-a94b-2252e3e50fe4_Screen%2BShot%2B2020-10-28%2Bat%2B8.50.12%2Bam.png 512w,\n/static/f670f0a992ae66980c5741d25e98ce41/1c1a5/27e04ab0-b9a7-40b9-a94b-2252e3e50fe4_Screen%2BShot%2B2020-10-28%2Bat%2B8.50.12%2Bam.png 550w","srcWebp":"/static/f670f0a992ae66980c5741d25e98ce41/34b62/27e04ab0-b9a7-40b9-a94b-2252e3e50fe4_Screen%2BShot%2B2020-10-28%2Bat%2B8.50.12%2Bam.webp","srcSetWebp":"/static/f670f0a992ae66980c5741d25e98ce41/85647/27e04ab0-b9a7-40b9-a94b-2252e3e50fe4_Screen%2BShot%2B2020-10-28%2Bat%2B8.50.12%2Bam.webp 64w,\n/static/f670f0a992ae66980c5741d25e98ce41/cde37/27e04ab0-b9a7-40b9-a94b-2252e3e50fe4_Screen%2BShot%2B2020-10-28%2Bat%2B8.50.12%2Bam.webp 128w,\n/static/f670f0a992ae66980c5741d25e98ce41/34b62/27e04ab0-b9a7-40b9-a94b-2252e3e50fe4_Screen%2BShot%2B2020-10-28%2Bat%2B8.50.12%2Bam.webp 256w,\n/static/f670f0a992ae66980c5741d25e98ce41/faab5/27e04ab0-b9a7-40b9-a94b-2252e3e50fe4_Screen%2BShot%2B2020-10-28%2Bat%2B8.50.12%2Bam.webp 384w,\n/static/f670f0a992ae66980c5741d25e98ce41/a3e81/27e04ab0-b9a7-40b9-a94b-2252e3e50fe4_Screen%2BShot%2B2020-10-28%2Bat%2B8.50.12%2Bam.webp 512w,\n/static/f670f0a992ae66980c5741d25e98ce41/25338/27e04ab0-b9a7-40b9-a94b-2252e3e50fe4_Screen%2BShot%2B2020-10-28%2Bat%2B8.50.12%2Bam.webp 550w","sizes":"(max-width: 256px) 100vw, 256px"}}}},"thumbnail":{"alt":null,"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5179640718562875,"src":"/static/d466575b0115edfb92e18543f0d59995/47498/41291bd3-b094-4ef1-aaf6-fde5047e8018_Roche%2Bimages5.jpg","srcSet":"/static/d466575b0115edfb92e18543f0d59995/cf654/41291bd3-b094-4ef1-aaf6-fde5047e8018_Roche%2Bimages5.jpg 507w,\n/static/d466575b0115edfb92e18543f0d59995/53d19/41291bd3-b094-4ef1-aaf6-fde5047e8018_Roche%2Bimages5.jpg 1014w,\n/static/d466575b0115edfb92e18543f0d59995/47498/41291bd3-b094-4ef1-aaf6-fde5047e8018_Roche%2Bimages5.jpg 1200w","srcWebp":"/static/d466575b0115edfb92e18543f0d59995/99238/41291bd3-b094-4ef1-aaf6-fde5047e8018_Roche%2Bimages5.webp","srcSetWebp":"/static/d466575b0115edfb92e18543f0d59995/64d55/41291bd3-b094-4ef1-aaf6-fde5047e8018_Roche%2Bimages5.webp 507w,\n/static/d466575b0115edfb92e18543f0d59995/43d88/41291bd3-b094-4ef1-aaf6-fde5047e8018_Roche%2Bimages5.webp 1014w,\n/static/d466575b0115edfb92e18543f0d59995/99238/41291bd3-b094-4ef1-aaf6-fde5047e8018_Roche%2Bimages5.webp 1200w","sizes":"(max-width: 1200px) 100vw, 1200px"}}}}}}}},{"project":{"id":"YInI_BAAACYA7bea","uid":"cxc","slug":"cxc","url":"/projects/retail/cxc","document":{"id":"f85d9ab5-2aed-5cd2-94e9-19b20348e62b","uid":"cxc","data":{"title":{"text":"CXC"},"category":{"uid":"retail","type":"project_category"},"video":{"url":""},"logo":{"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":2.206896551724138,"src":"/static/2b8f87331a7d217c90077e4be73d1c1e/61fd6/a6031e38-3632-442e-8e89-10e0e177da47_CXC_logo.png","srcSet":"/static/2b8f87331a7d217c90077e4be73d1c1e/49ddd/a6031e38-3632-442e-8e89-10e0e177da47_CXC_logo.png 64w,\n/static/2b8f87331a7d217c90077e4be73d1c1e/62915/a6031e38-3632-442e-8e89-10e0e177da47_CXC_logo.png 128w,\n/static/2b8f87331a7d217c90077e4be73d1c1e/61fd6/a6031e38-3632-442e-8e89-10e0e177da47_CXC_logo.png 256w,\n/static/2b8f87331a7d217c90077e4be73d1c1e/450e9/a6031e38-3632-442e-8e89-10e0e177da47_CXC_logo.png 384w,\n/static/2b8f87331a7d217c90077e4be73d1c1e/bc59e/a6031e38-3632-442e-8e89-10e0e177da47_CXC_logo.png 512w,\n/static/2b8f87331a7d217c90077e4be73d1c1e/1c1a5/a6031e38-3632-442e-8e89-10e0e177da47_CXC_logo.png 550w","srcWebp":"/static/2b8f87331a7d217c90077e4be73d1c1e/34b62/a6031e38-3632-442e-8e89-10e0e177da47_CXC_logo.webp","srcSetWebp":"/static/2b8f87331a7d217c90077e4be73d1c1e/85647/a6031e38-3632-442e-8e89-10e0e177da47_CXC_logo.webp 64w,\n/static/2b8f87331a7d217c90077e4be73d1c1e/cde37/a6031e38-3632-442e-8e89-10e0e177da47_CXC_logo.webp 128w,\n/static/2b8f87331a7d217c90077e4be73d1c1e/34b62/a6031e38-3632-442e-8e89-10e0e177da47_CXC_logo.webp 256w,\n/static/2b8f87331a7d217c90077e4be73d1c1e/faab5/a6031e38-3632-442e-8e89-10e0e177da47_CXC_logo.webp 384w,\n/static/2b8f87331a7d217c90077e4be73d1c1e/a3e81/a6031e38-3632-442e-8e89-10e0e177da47_CXC_logo.webp 512w,\n/static/2b8f87331a7d217c90077e4be73d1c1e/25338/a6031e38-3632-442e-8e89-10e0e177da47_CXC_logo.webp 550w","sizes":"(max-width: 256px) 100vw, 256px"}}}},"thumbnail":{"alt":null,"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5179640718562875,"src":"/static/76ab510c287acd4469b8b45afb98cbfa/fbd99/80c6b5e9-fe15-4ea0-a168-2486aa7735e9_CXC%2Bimages2.jpg","srcSet":"/static/76ab510c287acd4469b8b45afb98cbfa/cf654/80c6b5e9-fe15-4ea0-a168-2486aa7735e9_CXC%2Bimages2.jpg 507w,\n/static/76ab510c287acd4469b8b45afb98cbfa/53d19/80c6b5e9-fe15-4ea0-a168-2486aa7735e9_CXC%2Bimages2.jpg 1014w,\n/static/76ab510c287acd4469b8b45afb98cbfa/fbd99/80c6b5e9-fe15-4ea0-a168-2486aa7735e9_CXC%2Bimages2.jpg 2028w,\n/static/76ab510c287acd4469b8b45afb98cbfa/eb03e/80c6b5e9-fe15-4ea0-a168-2486aa7735e9_CXC%2Bimages2.jpg 2806w","srcWebp":"/static/76ab510c287acd4469b8b45afb98cbfa/e377d/80c6b5e9-fe15-4ea0-a168-2486aa7735e9_CXC%2Bimages2.webp","srcSetWebp":"/static/76ab510c287acd4469b8b45afb98cbfa/64d55/80c6b5e9-fe15-4ea0-a168-2486aa7735e9_CXC%2Bimages2.webp 507w,\n/static/76ab510c287acd4469b8b45afb98cbfa/43d88/80c6b5e9-fe15-4ea0-a168-2486aa7735e9_CXC%2Bimages2.webp 1014w,\n/static/76ab510c287acd4469b8b45afb98cbfa/e377d/80c6b5e9-fe15-4ea0-a168-2486aa7735e9_CXC%2Bimages2.webp 2028w,\n/static/76ab510c287acd4469b8b45afb98cbfa/34c18/80c6b5e9-fe15-4ea0-a168-2486aa7735e9_CXC%2Bimages2.webp 2806w","sizes":"(max-width: 2028px) 100vw, 2028px"}}}}}}}}]},{"slice_type":"heading","id":"d665e98a-3b17-5ffc-b4b5-e6c0c30ead2e","primary":{"title":{"text":"","html":""},"subtitle":{"text":"Are you looking for a professional communication strategy consultant to create an effective communication strategy for your next campaign?","html":"

Are you looking for a professional communication strategy consultant to create an effective communication strategy for your next campaign?

"},"description":{"html":"

Your message is critical and we want to ensure it is communicated effectively. We specialise in helping businesses create branded communication strategies that are highly effective in getting results. We would be happy to discuss how your brand could benefit from our services.  We have helped several companies create effective organisation-wide communication strategies that foster engagement, growth, productivity and belonging.

"}}},{"slice_type":"featured_articles","id":"5cb7e9ed-7ba6-59cd-b2ea-d242259b51ce","primary":{"title":{"text":"Featured insights"},"link":"All insights"},"items":[{"article":{"id":"YJM8jxAAACUAFlq1","uid":"why-do-i-need-a-brief","slug":"why-do-i-need-a-brief","url":"/insights/undefined/why-do-i-need-a-brief","document":{"id":"355b8691-bbca-533e-a5ac-cafaf8d0782d","uid":"why-do-i-need-a-brief","last_publication_date":"11 Nov","data":{"article_category":{"uid":"creative"},"title":{"text":"Why do I need a brief?"},"category":"Strategy","description":{"html":"

Architects have blueprints, explorers have maps, creative teams – marketers, writers, designers, project managers – have briefs. In fact, the brief is the unsung hero of most successful projects.

"},"thumbnail":{"alt":null,"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5044510385756678,"src":"/static/0dd8ef15c3445648900c779ef38af614/14b42/2b01ffec-2e3d-44ce-9ef1-a1774911be60_Blog%2BAGT%2B1-markup%2BMore%2BObvious.jpg","srcSet":"/static/0dd8ef15c3445648900c779ef38af614/cf654/2b01ffec-2e3d-44ce-9ef1-a1774911be60_Blog%2BAGT%2B1-markup%2BMore%2BObvious.jpg 507w,\n/static/0dd8ef15c3445648900c779ef38af614/14b42/2b01ffec-2e3d-44ce-9ef1-a1774911be60_Blog%2BAGT%2B1-markup%2BMore%2BObvious.jpg 800w","srcWebp":"/static/0dd8ef15c3445648900c779ef38af614/58556/2b01ffec-2e3d-44ce-9ef1-a1774911be60_Blog%2BAGT%2B1-markup%2BMore%2BObvious.webp","srcSetWebp":"/static/0dd8ef15c3445648900c779ef38af614/64d55/2b01ffec-2e3d-44ce-9ef1-a1774911be60_Blog%2BAGT%2B1-markup%2BMore%2BObvious.webp 507w,\n/static/0dd8ef15c3445648900c779ef38af614/58556/2b01ffec-2e3d-44ce-9ef1-a1774911be60_Blog%2BAGT%2B1-markup%2BMore%2BObvious.webp 800w","sizes":"(max-width: 800px) 100vw, 800px"}}}}}}}},{"article":{"id":"YH-ClhEAACUAHaPO","uid":"how-and-afertburner-can-have-a-positive-impact-on-your-culture","slug":"how-an-afterburner-can-have-a-positive-impact-on-your-culture","url":"/insights/undefined/how-and-afertburner-can-have-a-positive-impact-on-your-culture","document":{"id":"640b2a5f-9459-515d-827c-ca7e9195fc41","uid":"how-and-afertburner-can-have-a-positive-impact-on-your-culture","last_publication_date":"11 Nov","data":{"article_category":{"uid":"belong"},"title":{"text":"How an Afterburner can have a positive impact on your culture"},"category":"Strategy","description":{"html":"

We are always looking for ways to set up and maximise the success of every project we do. So we turned to the Royal Australian Air Force and adopted what they call the Afterburner, a deliberate debriefing process at the end of a project focused on changing and improving. We now use it to celebrate our successes, understand our failings and capture our learnings to help improve future projects.

"},"thumbnail":{"alt":null,"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.6788079470198676,"src":"/static/4fb8c2dc8fa3a7363cf571ceae5bde21/fbd99/75c09b80-f369-48a4-bf5f-688cf84a33f7_BLOG%2BAfterburn%2Bimage02.jpg","srcSet":"/static/4fb8c2dc8fa3a7363cf571ceae5bde21/cf654/75c09b80-f369-48a4-bf5f-688cf84a33f7_BLOG%2BAfterburn%2Bimage02.jpg 507w,\n/static/4fb8c2dc8fa3a7363cf571ceae5bde21/53d19/75c09b80-f369-48a4-bf5f-688cf84a33f7_BLOG%2BAfterburn%2Bimage02.jpg 1014w,\n/static/4fb8c2dc8fa3a7363cf571ceae5bde21/fbd99/75c09b80-f369-48a4-bf5f-688cf84a33f7_BLOG%2BAfterburn%2Bimage02.jpg 2028w,\n/static/4fb8c2dc8fa3a7363cf571ceae5bde21/95b04/75c09b80-f369-48a4-bf5f-688cf84a33f7_BLOG%2BAfterburn%2Bimage02.jpg 3042w,\n/static/4fb8c2dc8fa3a7363cf571ceae5bde21/49344/75c09b80-f369-48a4-bf5f-688cf84a33f7_BLOG%2BAfterburn%2Bimage02.jpg 3300w","srcWebp":"/static/4fb8c2dc8fa3a7363cf571ceae5bde21/e377d/75c09b80-f369-48a4-bf5f-688cf84a33f7_BLOG%2BAfterburn%2Bimage02.webp","srcSetWebp":"/static/4fb8c2dc8fa3a7363cf571ceae5bde21/64d55/75c09b80-f369-48a4-bf5f-688cf84a33f7_BLOG%2BAfterburn%2Bimage02.webp 507w,\n/static/4fb8c2dc8fa3a7363cf571ceae5bde21/43d88/75c09b80-f369-48a4-bf5f-688cf84a33f7_BLOG%2BAfterburn%2Bimage02.webp 1014w,\n/static/4fb8c2dc8fa3a7363cf571ceae5bde21/e377d/75c09b80-f369-48a4-bf5f-688cf84a33f7_BLOG%2BAfterburn%2Bimage02.webp 2028w,\n/static/4fb8c2dc8fa3a7363cf571ceae5bde21/7cdb6/75c09b80-f369-48a4-bf5f-688cf84a33f7_BLOG%2BAfterburn%2Bimage02.webp 3042w,\n/static/4fb8c2dc8fa3a7363cf571ceae5bde21/d2b96/75c09b80-f369-48a4-bf5f-688cf84a33f7_BLOG%2BAfterburn%2Bimage02.webp 3300w","sizes":"(max-width: 2028px) 100vw, 2028px"}}}}}}}},{"article":{"id":"ZZI-TxIAABbSKiiJ","uid":"how-videography-can-showcase-your-companys-values","slug":"elevating-your-corporate-image-how-videography-can-showcase-your-companys-values","url":"/insights/undefined/how-videography-can-showcase-your-companys-values","document":{"id":"55dcf25a-20ef-5f82-9d99-d626791f2766","uid":"how-videography-can-showcase-your-companys-values","last_publication_date":"20 Nov","data":{"article_category":{"uid":"creative"},"title":{"text":"Elevating Your Corporate Image: How Videography Can Showcase Your Company's Values"},"category":"Creative","description":{"html":"

In a world with a growing demand for video content, corporate videos have become crucial for brands looking to communicate their culture and values. Because it’s no longer enough to say what your culture and values are, you also need to show it. As a dynamic, engaging medium, video can help paint a vivid picture of your company culture like no other medium. 

"},"thumbnail":{"alt":"How Videography Can Showcase Your Company's Values","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5179640718562875,"src":"/static/e43d49402ab3415a2b03c529dab9ad13/fbd99/a9fc4207-761b-486b-ac3f-f8e65dbba7dd_Website_Allianz_Contact%2BCentre_images_11.jpg","srcSet":"/static/e43d49402ab3415a2b03c529dab9ad13/cf654/a9fc4207-761b-486b-ac3f-f8e65dbba7dd_Website_Allianz_Contact%2BCentre_images_11.jpg 507w,\n/static/e43d49402ab3415a2b03c529dab9ad13/53d19/a9fc4207-761b-486b-ac3f-f8e65dbba7dd_Website_Allianz_Contact%2BCentre_images_11.jpg 1014w,\n/static/e43d49402ab3415a2b03c529dab9ad13/fbd99/a9fc4207-761b-486b-ac3f-f8e65dbba7dd_Website_Allianz_Contact%2BCentre_images_11.jpg 2028w,\n/static/e43d49402ab3415a2b03c529dab9ad13/50587/a9fc4207-761b-486b-ac3f-f8e65dbba7dd_Website_Allianz_Contact%2BCentre_images_11.jpg 2400w","srcWebp":"/static/e43d49402ab3415a2b03c529dab9ad13/e377d/a9fc4207-761b-486b-ac3f-f8e65dbba7dd_Website_Allianz_Contact%2BCentre_images_11.webp","srcSetWebp":"/static/e43d49402ab3415a2b03c529dab9ad13/64d55/a9fc4207-761b-486b-ac3f-f8e65dbba7dd_Website_Allianz_Contact%2BCentre_images_11.webp 507w,\n/static/e43d49402ab3415a2b03c529dab9ad13/43d88/a9fc4207-761b-486b-ac3f-f8e65dbba7dd_Website_Allianz_Contact%2BCentre_images_11.webp 1014w,\n/static/e43d49402ab3415a2b03c529dab9ad13/e377d/a9fc4207-761b-486b-ac3f-f8e65dbba7dd_Website_Allianz_Contact%2BCentre_images_11.webp 2028w,\n/static/e43d49402ab3415a2b03c529dab9ad13/f1e40/a9fc4207-761b-486b-ac3f-f8e65dbba7dd_Website_Allianz_Contact%2BCentre_images_11.webp 2400w","sizes":"(max-width: 2028px) 100vw, 2028px"}}}}}}}}]},{"slice_type":"quick_links","id":"0c863e1d-74f3-5eb5-b26c-23e370e5d2fe","primary":{"title":{"text":"Other services"}},"items":[{"icon":"Research","text":"Learn more","style":"Tertiary","link":{"url":"/strategy/research"},"title":{"text":"Research"},"description":{"text":"Uncover how people really feel about your brand based on evidence and insight."}},{"icon":"Advertising-Campaign","text":"Learn more","style":"Tertiary","link":{"url":"/strategy/advertising-campaigns"},"title":{"text":"Advertising Campaigns"},"description":{"text":"We're 'big idea' creators. Let's take your brand to the next level with creative advertising."}},{"icon":"Belong","text":"Learn more","style":"Tertiary","link":{"url":"/strategy/customer-value-propositions"},"title":{"text":"Customer Value Propositions (CVP)"},"description":{"text":"Position your brand for success with a strategic-led heart; your CVP."}},{"icon":"EVP","text":"Learn more","style":"Tertiary","link":{"url":"/strategy/employee-value-propositions"},"title":{"text":"Employee Value Propositions (EVP)"},"description":{"text":"Attract, engage and retain the right employees with your unique EVP."}},{"icon":"Get-in-Touch","text":"Let's connect","style":"Secondary","link":{"url":"/contact-us"},"title":{"text":"Get in touch"},"description":{"text":"Need a trusted strategic partner? We'd love to help you create belonging for your brand. "}}]}]}}},"pageContext":{"uid":"communications-strategy-for-approval"}}, "staticQueryHashes": ["2141701326","2306499438","2595101996","293496139","3489720869","3587799527","3611994492","982204991"]}