{ "componentChunkName": "component---src-templates-services-jsx", "path": "/branding/brand-strategy-for-approval/", "result": {"data":{"prismicService":{"id":"8817aa8c-513b-5f8a-8045-028c126b0bed","uid":"brand-strategy-for-approval","prismicId":"amqXiRIAACsA6RCT","data":{"indexed":false,"title":{"text":"Brand Strategy"},"category":{"uid":"branding","type":"service_category"},"meta_title":{"text":"Brand Strategy Agency in Sydney | Belong Creative"},"meta_description":{"text":"Brand strategy that defines your positioning, purpose and value proposition. Work with Belong Creative, a brand strategy agency and consultancy. Book a call."},"open_graph_image":{"url":null},"schema":{"text":"{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Service\",\"name\":\"Brand strategy\",\"serviceType\":\"Brand strategy\",\"provider\":{\"@type\":\"Organization\",\"name\":\"Belong Creative\"},\"url\":\"https://belongcreative.com.au/branding/brand-strategy/\"},{\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https://belongcreative.com.au/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Branding\",\"item\":\"https://belongcreative.com.au/branding/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Brand strategy\",\"item\":\"https://belongcreative.com.au/branding/brand-strategy/\"}]},{\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is brand strategy?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Brand strategy is the plan that defines your positioning, purpose, personality and value proposition, and how they come to life across your brand. It is the foundation every strong brand and message is built on.\"}},{\"@type\":\"Question\",\"name\":\"What does a brand strategy consultant deliver?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Research and insight, a clear market position, your value proposition, brand personality and naming, and a practical plan to activate it across your business.\"}},{\"@type\":\"Question\",\"name\":\"How long does a brand strategy project take?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Most brand strategy projects run over a few weeks to a couple of months, depending on scope, research and the number of stakeholders involved.\"}}]}]}"},"body":[{"slice_type":"heading","id":"abe35b78-96fa-500a-97d2-4115a6989d2c","primary":{"title":{"text":"Brand strategy","html":"

Brand strategy

"},"subtitle":{"text":"Brand strategy that defines your positioning, purpose and value proposition, for mid-size businesses.","html":"

Brand strategy that defines your positioning, purpose and value proposition, for mid-size businesses.

"},"description":{"html":"

Brand strategy is the plan that defines what your business stands for, who it is for and why it is the better choice. At Belong Creative we set your positioning, purpose, personality and value proposition, then translate them into a brand that performs.

"}}},{"slice_type":"text","id":"2c629ccd-8384-56cd-9e9d-d525cb10957f","primary":{"text":{"html":"

Brand strategy is the deliberate plan that defines what your business stands for, who it is for and why it is the better choice. At Belong Creative we set positioning, purpose and value proposition, then translate them into a brand that performs.

Key takeaways
Frequently asked questions
What is brand strategy?

Brand strategy is the plan that defines your positioning, purpose, personality and value proposition, and how they come to life across your brand. It is the foundation every strong brand and message is built on.

What does a brand strategy consultant deliver?

Research and insight, a clear market position, your value proposition, brand personality and naming, and a practical plan to activate it across your business.

How long does a brand strategy project take?

Most brand strategy projects run over a few weeks to a couple of months, depending on scope, research and the number of stakeholders involved.

Explore our customer value proposition work, brand design and wider strategy services. Brand strategy also underpins your employer brand.

"}}},{"slice_type":"featured_content","id":"dcff8943-7f87-5651-9a2b-eb4859540e22","items":[{"title":{"text":"BRAND STRATEGY"},"subtitle":{"text":"Our Brand Strategy development process"},"link":{"text":""},"link_url":{"url":""},"description":{"html":"

A research-led brand strategy is critical to the success of any business. Our brand strategy process is focused on achieving specific goals through a proven framework. The guide below outlines the high-level steps we take to create a successful branding strategy and take it to market.

1. Define business goals

2. Research - employee, customer, market

3. Develop and test value proposition

4. Explore and test creative concepts

5. Launch brand internally and externally

6. Analyse and track performance

"},"thumbnail":{"alt":"To craft a truly magnetic brand, we start with research. The fundamental principle of creative branding is to find out why your ideal target audience values your offer.","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5179640718562875,"src":"/static/c06c1c0dc1404e83ed78f21354a0397e/f2e3f/9f2682b5-47cc-4182-ab66-8d8827a86082_BAI%2Bimages3.jpg","srcSet":"/static/c06c1c0dc1404e83ed78f21354a0397e/cf654/9f2682b5-47cc-4182-ab66-8d8827a86082_BAI%2Bimages3.jpg 507w,\n/static/c06c1c0dc1404e83ed78f21354a0397e/53d19/9f2682b5-47cc-4182-ab66-8d8827a86082_BAI%2Bimages3.jpg 1014w,\n/static/c06c1c0dc1404e83ed78f21354a0397e/f2e3f/9f2682b5-47cc-4182-ab66-8d8827a86082_BAI%2Bimages3.jpg 1400w","srcWebp":"/static/c06c1c0dc1404e83ed78f21354a0397e/9592d/9f2682b5-47cc-4182-ab66-8d8827a86082_BAI%2Bimages3.webp","srcSetWebp":"/static/c06c1c0dc1404e83ed78f21354a0397e/64d55/9f2682b5-47cc-4182-ab66-8d8827a86082_BAI%2Bimages3.webp 507w,\n/static/c06c1c0dc1404e83ed78f21354a0397e/43d88/9f2682b5-47cc-4182-ab66-8d8827a86082_BAI%2Bimages3.webp 1014w,\n/static/c06c1c0dc1404e83ed78f21354a0397e/9592d/9f2682b5-47cc-4182-ab66-8d8827a86082_BAI%2Bimages3.webp 1400w","sizes":"(max-width: 1400px) 100vw, 1400px"}}}}},{"title":{"text":"BENEFITS"},"subtitle":{"text":"Benefits of working with us"},"link":{"text":""},"link_url":{"url":""},"description":{"html":"

Our team at Belong Creative understand that your brand needs to have a strong presence both online and offline. We have the experience and expertise to help you achieve this goal. Here are some of the benefits you can expect from working with us:

1. Research-led brand strategy that aligns and supports your business goals

2. Creativity that increases visibility and cut-through for your brand

3. A humanised brand message that inspires action from the right audience

4. A smooth, warm and enjoyable project experience

"},"thumbnail":{"alt":"Belong Creative understands that your brand needs a strong online and offline presence. This goal can be achieved with our expertise and experience.","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/aed196c7eee0bf864f6f9debbdcc5871/f2e3f/0beffa74-047f-4c66-af38-eb0c273b5e43_Culture%2BEnvato.jpg","srcSet":"/static/aed196c7eee0bf864f6f9debbdcc5871/cf654/0beffa74-047f-4c66-af38-eb0c273b5e43_Culture%2BEnvato.jpg 507w,\n/static/aed196c7eee0bf864f6f9debbdcc5871/53d19/0beffa74-047f-4c66-af38-eb0c273b5e43_Culture%2BEnvato.jpg 1014w,\n/static/aed196c7eee0bf864f6f9debbdcc5871/f2e3f/0beffa74-047f-4c66-af38-eb0c273b5e43_Culture%2BEnvato.jpg 1400w","srcWebp":"/static/aed196c7eee0bf864f6f9debbdcc5871/9592d/0beffa74-047f-4c66-af38-eb0c273b5e43_Culture%2BEnvato.webp","srcSetWebp":"/static/aed196c7eee0bf864f6f9debbdcc5871/64d55/0beffa74-047f-4c66-af38-eb0c273b5e43_Culture%2BEnvato.webp 507w,\n/static/aed196c7eee0bf864f6f9debbdcc5871/43d88/0beffa74-047f-4c66-af38-eb0c273b5e43_Culture%2BEnvato.webp 1014w,\n/static/aed196c7eee0bf864f6f9debbdcc5871/9592d/0beffa74-047f-4c66-af38-eb0c273b5e43_Culture%2BEnvato.webp 1400w","sizes":"(max-width: 1400px) 100vw, 1400px"}}}}},{"title":{"text":"SERVICES"},"subtitle":{"text":"Our Brand Strategy services"},"link":{"text":""},"link_url":{"url":""},"description":{"html":"

We offer a range of brand strategy services to help you transform your reputation and meet your business goals. These include Brand & Market Research, Brand Personality, Brand Positioning, Value Proposition Development and Brand Naming. We then move into Brand Design with the ultimate aim; to ensure your brand matters to your ideal customers, investors and employees. Our proven approach is designed to help you accelerate the power of branding so you can achieve your goals more quickly.

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Do you know what is true about your offer (authenticity), why your customers care (relevancy) and what makes you stand out from competitors (differentiation)? We gather these insights through research tools such as workshops, focus groups, interviews, desktop reviews and surveys to create your unique brand story and foster belonging with your target audience.

"},"thumbnail":{"alt":"Our research tools include workshops, focus groups, interviews, desktop reviews, and surveys, in order to create your unique brand story and foster audience belonging.\n","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5179640718562875,"src":"/static/344c82a4cb2e7d990aed5ee40829c139/f2e3f/b7042f12-8885-4f45-983c-b699dc3dd098_ISPT%2Bimages2.jpg","srcSet":"/static/344c82a4cb2e7d990aed5ee40829c139/cf654/b7042f12-8885-4f45-983c-b699dc3dd098_ISPT%2Bimages2.jpg 507w,\n/static/344c82a4cb2e7d990aed5ee40829c139/53d19/b7042f12-8885-4f45-983c-b699dc3dd098_ISPT%2Bimages2.jpg 1014w,\n/static/344c82a4cb2e7d990aed5ee40829c139/f2e3f/b7042f12-8885-4f45-983c-b699dc3dd098_ISPT%2Bimages2.jpg 1400w","srcWebp":"/static/344c82a4cb2e7d990aed5ee40829c139/9592d/b7042f12-8885-4f45-983c-b699dc3dd098_ISPT%2Bimages2.webp","srcSetWebp":"/static/344c82a4cb2e7d990aed5ee40829c139/64d55/b7042f12-8885-4f45-983c-b699dc3dd098_ISPT%2Bimages2.webp 507w,\n/static/344c82a4cb2e7d990aed5ee40829c139/43d88/b7042f12-8885-4f45-983c-b699dc3dd098_ISPT%2Bimages2.webp 1014w,\n/static/344c82a4cb2e7d990aed5ee40829c139/9592d/b7042f12-8885-4f45-983c-b699dc3dd098_ISPT%2Bimages2.webp 1400w","sizes":"(max-width: 1400px) 100vw, 1400px"}}}}},{"title":{"text":"CUSTOMER & EMPLOYEE VALUE PROPOSITIONS"},"subtitle":{"text":"If research is the foundation of your brand, your value proposition is the heart."},"link":{"text":"More about Value Propositions"},"link_url":{"url":"/strategy/customer-value-propositions"},"description":{"html":"

At the core of your brand strategy is your Value Proposition. This is a statement that crisply conveys what is unique about your brand. It combines the benefits of your business, product or service with why people should choose you over competitors. Informed by research, your Customer Value Proposition (CVP) or Employee Value Proposition (EVP) inspires all your brand assets such as your messaging, tagline and or brand promise, logo, colour palette and typography and imagery.

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Rather than a rebrand, you may find repositioning your existing brand can be a powerful way to reclaim lost market share or take advantage of market changes. Brand Repositioning is a strategic approach to source new audiences and/or shift the mindset of existing ones through the development of a refreshed brand promise or tagline, or advertising campaigns.

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Is your brand conversational, fun, professional, reliable, quirky, personal, caring or a hybrid? A Brand Personality can help your team be consistent in how you write web copy, post on social, design an advert, answer the phone and make a presentation. As a brand asset it can be one of your most distinctive tools in standing out in a competitive marketplace.

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What's in a brand name? Ideally you want something that is unique to you, as well as being memorable, pronounceable and registerable (business, web domain, trademarking). As an experienced brand strategy agency in Sydney we've developed creative and meaningful brand names for businesses, products and services across a diverse range of industries.

We start with your value proposition - the seed of inspiration. We then create word webs that spin out emotive tangents and variational themes. We play with meanings and synonyms, look at latin roots, or alternative languages. We even blend words together helping create something truly ownable. The key is to experiment broadly then simplify. While your name doesn't need to convey everything about you, (as your brand design creates additional meaning), it must align with your business strategy.

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Attract the right people with magnetic branding and communications

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"We're going to the moon" JFK (1962). Now that's what I call an aspiration! But how aspirational should your brand be? Some? A lot? Or not at all? Aspiration when balanced well, can be a powerful force that shapes the trajectory of a brand, setting its tone, energy, and personality. However, the use of aspiration in branding comes with its own set of pros and cons, which must be carefully navigated to ensure a brand's success.

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In the digital age, where every click, comment and review holds sway over your business's destiny, the significance of your brand reputation has never been more profound. As a Brand Strategist for over 20 years, I've witnessed firsthand the metamorphosis that occurs when a company harnesses the potent force of branding to shape its reputation. So what are the most important steps?

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Create a more emotional connection with your customers that can influence their buying behaviour.

"},"thumbnail":{"alt":"Sunrise on a farm","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.7727272727272727,"src":"/static/695ff4b23f3411f59fa8e3a5f68ac275/8e2a4/81436092-d18b-439e-a17e-37655e777a4c_Blog%2Bambitiouspurpose.jpg","srcSet":"/static/695ff4b23f3411f59fa8e3a5f68ac275/cf654/81436092-d18b-439e-a17e-37655e777a4c_Blog%2Bambitiouspurpose.jpg 507w,\n/static/695ff4b23f3411f59fa8e3a5f68ac275/53d19/81436092-d18b-439e-a17e-37655e777a4c_Blog%2Bambitiouspurpose.jpg 1014w,\n/static/695ff4b23f3411f59fa8e3a5f68ac275/8e2a4/81436092-d18b-439e-a17e-37655e777a4c_Blog%2Bambitiouspurpose.jpg 1140w","srcWebp":"/static/695ff4b23f3411f59fa8e3a5f68ac275/8a357/81436092-d18b-439e-a17e-37655e777a4c_Blog%2Bambitiouspurpose.webp","srcSetWebp":"/static/695ff4b23f3411f59fa8e3a5f68ac275/64d55/81436092-d18b-439e-a17e-37655e777a4c_Blog%2Bambitiouspurpose.webp 507w,\n/static/695ff4b23f3411f59fa8e3a5f68ac275/43d88/81436092-d18b-439e-a17e-37655e777a4c_Blog%2Bambitiouspurpose.webp 1014w,\n/static/695ff4b23f3411f59fa8e3a5f68ac275/8a357/81436092-d18b-439e-a17e-37655e777a4c_Blog%2Bambitiouspurpose.webp 1140w","sizes":"(max-width: 1140px) 100vw, 1140px"}}}}}}}}]},{"slice_type":"heading","id":"f9cb114c-030c-54bc-9df7-e587973a28e5","primary":{"title":{"text":"","html":""},"subtitle":{"text":"Take your Brand to the next level","html":"

Take your Brand to the next level

"},"description":{"html":"

A brand strategy provides your organisation with a clear and unique direction, helping you to stay focused on your goals. Our team of branding consultants can create a strategy that breathes new life into your brand and achieve remarkable results. We have extensive experience in problem-solving, strategic thinking and developing ideas and experiences that engage people emotionally and drive behavioral change. Contact us today to learn how we can help your brand realise its potential.

"}}},{"slice_type":"quick_links","id":"b686f738-8e88-5a9e-beb0-47186890c26f","primary":{"title":{"text":"Other services"}},"items":[{"icon":"Brand-Design","text":"Learn more","style":"Tertiary","link":{"url":"/branding/brand-design"},"title":{"text":"Brand Design"},"description":{"text":"Go beyond a logo and leverage brand design as a powerful business tool."}},{"icon":"Employer-Brand","text":"Learn more","style":"Tertiary","link":{"url":"/branding/employer-branding"},"title":{"text":"Employer Branding"},"description":{"text":"Attract, engage and retain the right employees for your business."}},{"icon":"Get-in-Touch","text":"Let's connect","style":"Secondary","link":{"url":"/contact-us"},"title":{"text":"Get in touch"},"description":{"text":"Need a trusted creative partner? We'd love to help you create belonging for your brand. "}}]}]}}},"pageContext":{"uid":"brand-strategy-for-approval"}}, "staticQueryHashes": ["2141701326","2306499438","2595101996","293496139","3489720869","3587799527","3611994492","982204991"]}