{ "componentChunkName": "component---src-templates-services-jsx", "path": "/branding/brand-design-for-approval/", "result": {"data":{"prismicService":{"id":"6229992b-dfda-5e28-8632-bb32d9337266","uid":"brand-design-for-approval","prismicId":"amqbyBIAACwA6RcO","data":{"indexed":false,"title":{"text":"Brand Design"},"category":{"uid":"branding","type":"service_category"},"meta_title":{"text":"Brand Design & Identity Agency | Belong Creative"},"meta_description":{"text":"Belong Creative is a brand design agency creating visual identity and brand systems for mid-size businesses. Strategy-led design built to scale. Get in touch."},"open_graph_image":{"url":null},"schema":{"text":"{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Service\",\"name\":\"Brand design\",\"serviceType\":\"Brand design\",\"provider\":{\"@type\":\"Organization\",\"name\":\"Belong Creative\"},\"url\":\"https://belongcreative.com.au/branding/brand-design/\"},{\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https://belongcreative.com.au/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Branding\",\"item\":\"https://belongcreative.com.au/branding/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Brand design\",\"item\":\"https://belongcreative.com.au/branding/brand-design/\"}]},{\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What does a brand design agency do?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A brand design agency turns your strategy into a visual identity - logo, colour, type and imagery - and the brand system that keeps it consistent everywhere your business appears.\"}},{\"@type\":\"Question\",\"name\":\"What is the difference between brand identity and visual identity?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Visual identity is the look - logo, colour, type and imagery. Brand identity is broader: the visual identity plus the voice, personality and behaviour that make your brand recognisable.\"}},{\"@type\":\"Question\",\"name\":\"How do you build a brand identity that scales across channels?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Start from strategy, design a flexible system of components rather than fixed layouts, and document it in clear guidelines so every channel stays on brand as you grow.\"}}]}]}"},"body":[{"slice_type":"heading","id":"5a4ac405-7852-5b0d-a8d9-d9792ff8164c","primary":{"title":{"text":"Brand design agency","html":"

Brand design agency

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Strategy-led brand design and visual identity for mid-size businesses.

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Belong Creative is a brand design agency that turns strategy into a visual identity people remember. We design logos, colour, type and the full brand system so your business looks consistent, distinctive and credible everywhere it appears.

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Brand design turns your strategy into a visual identity - logo, colour, type and the systems that make your business recognisable. At Belong Creative we design brands for mid-size businesses, strategy first.

Key takeaways
Frequently asked questions
What does a brand design agency do?

A brand design agency turns your strategy into a visual identity - logo, colour, type and imagery - and the brand system that keeps it consistent everywhere your business appears.

What is the difference between brand identity and visual identity?

Visual identity is the look - logo, colour, type and imagery. Brand identity is broader: the visual identity plus the voice, personality and behaviour that make your brand recognisable.

How do you build a brand identity that scales across channels?

Start from strategy, design a flexible system of components rather than fixed layouts, and document it in clear guidelines so every channel stays on brand as you grow.

Explore our brand strategy, wider branding services and how to choose your logo colours.

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Why choose Belong Creative as a design agency?

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We offer a unique design approach that differentiates us from other design agencies. We adopt a strategic way of ensuring your brand stands out by first establishing your value proposition. The following are important points of difference:

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Our process involves strategic thinking and clever ideas to come up with the best possible outcome for our clients. We do a lot of research and brainstorming before coming up with a visual strategy for our clients. This visual strategy is then converted into visual elements forming the part of your brand identity development.

"},"thumbnail":{"alt":"Our process involves strategic thinking and clever ideas to come up with the best possible outcome for our clients. Our visual strategy is based on research and brainstorming.","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5179640718562875,"src":"/static/38811efc4c17d648962bdb976aae2364/f2e3f/39e36820-3f3f-4472-b55e-47b1db2166b5_Website_Allianz_Personal%2Binjury_images7.jpg","srcSet":"/static/38811efc4c17d648962bdb976aae2364/cf654/39e36820-3f3f-4472-b55e-47b1db2166b5_Website_Allianz_Personal%2Binjury_images7.jpg 507w,\n/static/38811efc4c17d648962bdb976aae2364/53d19/39e36820-3f3f-4472-b55e-47b1db2166b5_Website_Allianz_Personal%2Binjury_images7.jpg 1014w,\n/static/38811efc4c17d648962bdb976aae2364/f2e3f/39e36820-3f3f-4472-b55e-47b1db2166b5_Website_Allianz_Personal%2Binjury_images7.jpg 1400w","srcWebp":"/static/38811efc4c17d648962bdb976aae2364/9592d/39e36820-3f3f-4472-b55e-47b1db2166b5_Website_Allianz_Personal%2Binjury_images7.webp","srcSetWebp":"/static/38811efc4c17d648962bdb976aae2364/64d55/39e36820-3f3f-4472-b55e-47b1db2166b5_Website_Allianz_Personal%2Binjury_images7.webp 507w,\n/static/38811efc4c17d648962bdb976aae2364/43d88/39e36820-3f3f-4472-b55e-47b1db2166b5_Website_Allianz_Personal%2Binjury_images7.webp 1014w,\n/static/38811efc4c17d648962bdb976aae2364/9592d/39e36820-3f3f-4472-b55e-47b1db2166b5_Website_Allianz_Personal%2Binjury_images7.webp 1400w","sizes":"(max-width: 1400px) 100vw, 1400px"}}}}},{"title":{"text":""},"subtitle":{"text":"Our Team"},"link":{"text":""},"link_url":{"url":""},"description":{"html":"

Our team delivers creative ideas from concept to reality! A team of highly talented creatives will help craft your brand or product into something that is truly considered extraordinary by the people who see or consume it. Our team consists of experienced art directors, graphic designers, storytellers and client service experts.

"},"thumbnail":{"alt":"Team working on graphic design","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"/static/e9741aba9309c41db78b69da7f4e9843/f2e3f/ZgDQHscYqOFdyDcs_4f01d6b3-0d40-4bb2-beb8-01774870b96b_BelongCreative_HiRes_0476.jpg","srcSet":"/static/e9741aba9309c41db78b69da7f4e9843/cf654/ZgDQHscYqOFdyDcs_4f01d6b3-0d40-4bb2-beb8-01774870b96b_BelongCreative_HiRes_0476.jpg 507w,\n/static/e9741aba9309c41db78b69da7f4e9843/53d19/ZgDQHscYqOFdyDcs_4f01d6b3-0d40-4bb2-beb8-01774870b96b_BelongCreative_HiRes_0476.jpg 1014w,\n/static/e9741aba9309c41db78b69da7f4e9843/f2e3f/ZgDQHscYqOFdyDcs_4f01d6b3-0d40-4bb2-beb8-01774870b96b_BelongCreative_HiRes_0476.jpg 1400w","srcWebp":"/static/e9741aba9309c41db78b69da7f4e9843/9592d/ZgDQHscYqOFdyDcs_4f01d6b3-0d40-4bb2-beb8-01774870b96b_BelongCreative_HiRes_0476.webp","srcSetWebp":"/static/e9741aba9309c41db78b69da7f4e9843/64d55/ZgDQHscYqOFdyDcs_4f01d6b3-0d40-4bb2-beb8-01774870b96b_BelongCreative_HiRes_0476.webp 507w,\n/static/e9741aba9309c41db78b69da7f4e9843/43d88/ZgDQHscYqOFdyDcs_4f01d6b3-0d40-4bb2-beb8-01774870b96b_BelongCreative_HiRes_0476.webp 1014w,\n/static/e9741aba9309c41db78b69da7f4e9843/9592d/ZgDQHscYqOFdyDcs_4f01d6b3-0d40-4bb2-beb8-01774870b96b_BelongCreative_HiRes_0476.webp 1400w","sizes":"(max-width: 1400px) 100vw, 1400px"}}}}},{"title":{"text":""},"subtitle":{"text":"Our Visual Strategy"},"link":{"text":""},"link_url":{"url":""},"description":{"html":"

We focus on creating a strong visual foundation for your business because we know that a great brand is the cornerstone of any successful company. We'll work with you to distil the complex aspects of your brand into a streamlined strategy that you can easily implement, no matter where you are in your journey. With our help, you'll be able to hit the ground running and achieve your business goals.

"},"thumbnail":{"alt":"We focus on creating a strong visual foundation for your business because we know that a great brand is the cornerstone of any successful company.","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5179640718562875,"src":"/static/9143eac959c652dd84d959cdbc58c2ba/f2e3f/cf567eec-7064-45a8-8e56-96a09e937c7a_Website_Allianz_EVP%2BVideo_images_3.jpg","srcSet":"/static/9143eac959c652dd84d959cdbc58c2ba/cf654/cf567eec-7064-45a8-8e56-96a09e937c7a_Website_Allianz_EVP%2BVideo_images_3.jpg 507w,\n/static/9143eac959c652dd84d959cdbc58c2ba/53d19/cf567eec-7064-45a8-8e56-96a09e937c7a_Website_Allianz_EVP%2BVideo_images_3.jpg 1014w,\n/static/9143eac959c652dd84d959cdbc58c2ba/f2e3f/cf567eec-7064-45a8-8e56-96a09e937c7a_Website_Allianz_EVP%2BVideo_images_3.jpg 1400w","srcWebp":"/static/9143eac959c652dd84d959cdbc58c2ba/9592d/cf567eec-7064-45a8-8e56-96a09e937c7a_Website_Allianz_EVP%2BVideo_images_3.webp","srcSetWebp":"/static/9143eac959c652dd84d959cdbc58c2ba/64d55/cf567eec-7064-45a8-8e56-96a09e937c7a_Website_Allianz_EVP%2BVideo_images_3.webp 507w,\n/static/9143eac959c652dd84d959cdbc58c2ba/43d88/cf567eec-7064-45a8-8e56-96a09e937c7a_Website_Allianz_EVP%2BVideo_images_3.webp 1014w,\n/static/9143eac959c652dd84d959cdbc58c2ba/9592d/cf567eec-7064-45a8-8e56-96a09e937c7a_Website_Allianz_EVP%2BVideo_images_3.webp 1400w","sizes":"(max-width: 1400px) 100vw, 1400px"}}}}}]},{"slice_type":"heading","id":"66a173a5-e3d8-5cec-888e-9d7a16ea1892","primary":{"title":{"text":"Our Brand Design Services","html":"

Our Brand Design Services

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A brand design logo should be simple, recognisable, and easily relatable to your company, product, or service it is representing. So getting your strategic value proposition right first is the best place to start. Only then can the logo design communicate the company message in a clear, concise and compelling way while also being visually appealing. Elements such as typefaces, colours, and icons should be used to create a memorable logo that will leave a lasting impression on viewers.

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The colours you use for your brand are important because they can help create positive emotions in your customers that will make them want to purchase your product, or use your service.  Warm colours create a sense of energy and movement, grabbing attention. Blue has a dependable sense of trust. Green speaks to nature. Black to premium or elitist. Purple to mystery and royalty. Our expert designers create your colour palette inspired by your value proposition and brand personality, while making sure colours are not already owned by your competitors.

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Often underrated as a powerful brand asset, your typography (font choices) can give your messaging a distinctive character that is as unique as you. A serif font can create a sense of heritage and prestige. Rounded is more friendly, while square is more technical. Leaning forward gives a sense of energy and speed. Handwritten portrays an authentic, real or raw voice. The choice matters as it is all part of your brand's overall distinctive personality.

"},"thumbnail":{"alt":null,"localFile":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5179640718562875,"src":"/static/a4f46902452eb9c5f51deffeb3f5d835/f2e3f/gyatEGreepfoz0cq_img.jpg","srcSet":"/static/a4f46902452eb9c5f51deffeb3f5d835/cf654/gyatEGreepfoz0cq_img.jpg 507w,\n/static/a4f46902452eb9c5f51deffeb3f5d835/53d19/gyatEGreepfoz0cq_img.jpg 1014w,\n/static/a4f46902452eb9c5f51deffeb3f5d835/f2e3f/gyatEGreepfoz0cq_img.jpg 1400w","srcWebp":"/static/a4f46902452eb9c5f51deffeb3f5d835/9592d/gyatEGreepfoz0cq_img.webp","srcSetWebp":"/static/a4f46902452eb9c5f51deffeb3f5d835/64d55/gyatEGreepfoz0cq_img.webp 507w,\n/static/a4f46902452eb9c5f51deffeb3f5d835/43d88/gyatEGreepfoz0cq_img.webp 1014w,\n/static/a4f46902452eb9c5f51deffeb3f5d835/9592d/gyatEGreepfoz0cq_img.webp 1400w","sizes":"(max-width: 1400px) 100vw, 1400px"}}}}},{"title":{"text":"IMAGERY"},"subtitle":{"text":"A picture says a thousand words. What does imagery say about your brand?"},"link":{"text":"More about imagery"},"link_url":{"url":"/creative/photography"},"description":{"html":"

Brand imagery is the visual embodiment of what your brand stands for. Brand imagery helps tell your brand story and engages with your target audience on a whole new level. Injecting plenty of your brand personality into your imagery choices can make a big difference in setting your brand's look and feel apart. A good brand design agency can work with your budget while also creating a unified set of imagery that only you can own to be used on websites, marketing collateral and social media.

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A Brand Style Guide is an essential tool for every business to communicate their brand message cohesively and effectively by documenting all your brand assets in one centralised place. A successful brand style guide can take different formats such as an online portal or an interactive PDF and be as simple as a one-page summary through to a very extensive document showing all iterations of brand touchpoints. It details the style, tone of voice, colours, type, imagery and design templates across various communication channels.

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When you think of golden arches, a swoosh, or red and white swirl, I bet there are some brands that come instantly to mind. This is the power of brand design. It not only makes important first impressions but also lasting ones in the eyes of consumers. Brand design encompasses logo, colour palette, typography, icons and photography style or illustrations that combine together to create a brand’s unique visual identity.  

"},"thumbnail":{"alt":" Belong Creative assists companies in creating strategic-led brand design by understanding brands through the lens of their consumers. ","localFile":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5179640718562875,"src":"/static/1ecc9d6365105814746e626f9b015273/ab44e/8ad0ce90-3a94-4f2c-bc2f-dcc318f343c4_CXC%2BFP_images_13.png","srcSet":"/static/1ecc9d6365105814746e626f9b015273/ce95f/8ad0ce90-3a94-4f2c-bc2f-dcc318f343c4_CXC%2BFP_images_13.png 507w,\n/static/1ecc9d6365105814746e626f9b015273/8e204/8ad0ce90-3a94-4f2c-bc2f-dcc318f343c4_CXC%2BFP_images_13.png 1014w,\n/static/1ecc9d6365105814746e626f9b015273/ab44e/8ad0ce90-3a94-4f2c-bc2f-dcc318f343c4_CXC%2BFP_images_13.png 2028w,\n/static/1ecc9d6365105814746e626f9b015273/0ef64/8ad0ce90-3a94-4f2c-bc2f-dcc318f343c4_CXC%2BFP_images_13.png 2400w","srcWebp":"/static/1ecc9d6365105814746e626f9b015273/e377d/8ad0ce90-3a94-4f2c-bc2f-dcc318f343c4_CXC%2BFP_images_13.webp","srcSetWebp":"/static/1ecc9d6365105814746e626f9b015273/64d55/8ad0ce90-3a94-4f2c-bc2f-dcc318f343c4_CXC%2BFP_images_13.webp 507w,\n/static/1ecc9d6365105814746e626f9b015273/43d88/8ad0ce90-3a94-4f2c-bc2f-dcc318f343c4_CXC%2BFP_images_13.webp 1014w,\n/static/1ecc9d6365105814746e626f9b015273/e377d/8ad0ce90-3a94-4f2c-bc2f-dcc318f343c4_CXC%2BFP_images_13.webp 2028w,\n/static/1ecc9d6365105814746e626f9b015273/f1e40/8ad0ce90-3a94-4f2c-bc2f-dcc318f343c4_CXC%2BFP_images_13.webp 2400w","sizes":"(max-width: 2028px) 100vw, 2028px"}}}}}}}},{"article":{"id":"X6ZHjRMAACQA69HU","uid":"8-essential-brand-assets-to-humanise-your-brand","slug":"8-essential-brand-assets-to-humanise-your-brand","url":"/insights/undefined/8-essential-brand-assets-to-humanise-your-brand","document":{"id":"60707b13-1708-56d4-9665-da8ebd1e5fd9","uid":"8-essential-brand-assets-to-humanise-your-brand","last_publication_date":"22 Jan","data":{"article_category":{"uid":"brand-design"},"title":{"text":"8 essential brand assets to humanise your brand"},"category":"Branding","description":{"html":"

Why do some brands feel more human than others? By leveraging these 8 essential brand assets you can craft a well-rounded brand that feels more personal at every customer touch-point.

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How to choose the right colour for your logo.

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